Tanaka 1789 X Chartier Sake Blend 001 የሳኬ ጠርሙስ ማሸጊያ by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
Tanaka 1789 X Chartier Sake Blend 001 የሳኬ ጠርሙስ ማሸጊያ
Client: Tanaka 1789 X Chartier
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #112010The Design
About Tanaka 1789 X Chartier Sake Blend 001 የሳኬ ጠርሙስ ማሸጊያ
ታናካ 1789 X ቻርቲየ ሳኬ ብሌንድ 001 ለተከታታይ የሳኬ ቅይጦች የተዘጋጀ ማሸጊያ ነው። መለያው ከኤዶ ዘመን የኩራ ሥነ ሕንፃ ምሳሌ ከሆነው የታናካ ጠመቃ ቤት ግድግዳዎች የተቀዳ ጥቁር በጥቁር የፍርግርግ ንድፍ ይይዛል። ፍርግርጉ በጠርሙሱ ዙሪያ እንደ ቫርኒሽ ታትሞ ወደ ተከታታይ ስድስት ማዕዘኖች የተደረደረ ሲሆን ይህም የመዓዛ ሳይንስ ምልክት ነው። ሁለቱም ብራንዶች እነዚህን ቀለሞች ስለሚያሳዩ እና ጥቁር ጠርሙሶች ለከፍተኛ ጥራት ሳኬ የተያዙ በመሆናቸው ጥቁር እና ነጭ ጥቅም ላይ ውለዋል። ሁለቱ ስሞች በጋራ በሚጠቀሙበት ፊደል A በኩል በመስቀል ንድፍ ተያይዘዋል።
The Recognition
About the A' Design Award የብር ሽልማት
Tanaka 1789 X Chartier Sake Blend 001 የሳኬ ጠርሙስ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Tanaka 1789 X Chartier Sake Blend 001 የሳኬ ጠርሙስ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Tanaka 1789 X Chartier Sake Blend 001 የሳኬ ጠርሙስ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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