Dark Horse Wine የወይን ማሸጊያ by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2021
Dark Horse Wine የወይን ማሸጊያ
Client: E&J Gallo
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #112024The Design
About Dark Horse Wine የወይን ማሸጊያ
ዳርክ ሆርስ ለካሊፎርኒያ የወይን ብራንድ የተፈጠረ የወይን ማሸጊያ እና የብራንድ ንድፍ ነው። ንድፉ ሙሉ የማሸጊያ ስብስቡን የሚሸፍን እና ወደፊት ጭማሪዎችን የሚፈቅድ ተለዋዋጭ ስርዓት ላይ የተመሠረተ ነው። መለያዎቹ በሜታሊክ እና ማት አጨራረስ በፕሪሚየም ወረቀት ላይ የታተሙ ሲሆን፣ ይህም የቀለም እና የጣዕም ፍንጮችን ያጎላል። የብራንዱ አዶ በእያንዳንዱ መለያ ፊት ለፊት እና መሃል ላይ ተቀምጧል። የመለያው አቀማመጥ ቀላል ነው፣ ስለዚህ የጠርሙሱ ይዘቶች በአንድ እይታ ሊረዱ ይችላሉ። ዓላማው ጥራትን እና ጣዕምን በመደርደሪያው ላይ በግልጽ መግለጽ ነው።
The Recognition
About the A' Design Award የብር ሽልማት
Dark Horse Wine የወይን ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Dark Horse Wine የወይን ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Dark Horse Wine የወይን ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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