Inspiration ድር ጣቢያ by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 A' Design Award የወርቅ ሽልማት in የድህረ ገጽ እና ዌብ ዲዛይን Competition Category.
ወርቅዌብ· 2021
Inspiration ድር ጣቢያ
Client: Zippo
A' Design Award የወርቅ ሽልማት Winner in ዌብ Category
- 91,346
- Verified Award Winner
- Verify Award Status for #117306
The Design
About Inspiration ድር ጣቢያ
ኢንስፒሬሽን ለዚፖ (Zippo) ብራንድ የተፈጠረ ድር ጣቢያ ነው። ድር ጣቢያው ብራንዱን በአዲስ የእይታ መለያ እና በተግባቦታዊ የተጠቃሚ በይነገጽ ያቀርባል። ተለዋዋጭ ምስሎች ለገጾቹ የሙከራዊ የእይታ ባህሪ ይሰጣሉ። ወጥ የሆነ የእይታ ተሞክሮን ለመደገፍ ጥቁር ገጽታ በአቀማመጡ ሁሉ ላይ ተተግብሯል። የተግባቦት ንድፉ ጎብኚዎችን ተሳታፊ ለማድረግ በዘመናዊ የተጠቃሚ በይነገጽ ቴክኖሎጂ ተገንብቷል። ዓላማው ከሸማቾች ጋር ውይይት መክፈት እና የብራንዱን ባህል በወቅታዊ መልክ መግለጽ ነው።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Inspiration ድር ጣቢያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Inspiration ድር ጣቢያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Inspiration ድር ጣቢያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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