Prakrishi የደረቅ ፍራፍሬ ማሸጊያ by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2021
Prakrishi የደረቅ ፍራፍሬ ማሸጊያ
by Vishal Vora
Client: Prakrishi
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #117439The Design
About Prakrishi የደረቅ ፍራፍሬ ማሸጊያ
ፕራክሪሺ ለህንድ ገበያ የተፈጠረ የደረቅ ፍራፍሬዎች የማሸጊያ ስብስብ ነው። ዲዛይኑ የጤና መንግሥትን የሚያሳይ ምስላዊ ታሪክ ያቀርባል፣ በዚህም ውስጥ እያንዳንዱ ደረቅ ፍራፍሬ የራሱ መንግሥት ንጉሥ ሆኖ ይታያል። ማሸጊያው ባለ አንድ ቀለም ሲሆን፣ ደረቅ ፍራፍሬው ብቻ በቀለም የታተመ በመሆኑ ምግቡ የእያንዳንዱ ማሸጊያ ዋና ትኩረት ይሆናል። ስብስቡ ባለ አራት ቀለም ህትመት ያላቸው ዚፕ ሎክ ከረጢቶችን ይጠቀማል። እያንዳንዱ ማሸጊያ በስፋት 140 ሚሊሜትር እና በቁመት 210 ሚሊሜትር ይለካል። ዓላማው ምርቱ በተጨናነቀ መደርደሪያ ላይ ግልጽ እና በቀላሉ የሚታወቅ እንዲሆን ማድረግ ነው።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Prakrishi የደረቅ ፍራፍሬ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Prakrishi የደረቅ ፍራፍሬ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Prakrishi የደረቅ ፍራፍሬ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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