MG iSmart የመረጃና መዝናኛ ሥርዓት በይነገጽ by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award የወርቅ ሽልማት in የበይነገጽ፣ መስተጋብር እና የተጠቃሚ ተሞክሮ ዲዛይን Competition Category.

ወርቅበይነገጽ· 2021

MG iSmart የመረጃና መዝናኛ ሥርዓት በይነገጽ

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award የወርቅ ሽልማት Winner in በይነገጽ Category

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View at A' Design Award Press Release Award Badge

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The Design

About MG iSmart የመረጃና መዝናኛ ሥርዓት በይነገጽ

MG iSmart ለ MG ብራንድ መኪኖች የተነደፈ የመረጃና መዝናኛ ሥርዓት በይነገጽ ነው። በይነገጹ በተገናኝነት፣ በዲጂታል የመገናኛ ነጥቦች እና በብልህ ረዳቶች ዙሪያ በተገነባ ልዩ መፍትሔ አዲስ የገበያ ማስጀመሪያን ይደግፋል። ከብራንዱ ቡድን እና በዒላማ ገበያዎች ካሉ ደንበኞች ጋር የተካሄዱ የምርምር እና የሃሳብ ማመንጨት ክፍለ ጊዜዎች የተጠቃሚ ፍሰቶችን መርተዋል። ሦስት የመስተጋብር ጽንሰ-ሃሳቦች በፕሮቶታይፕ ተሠርተው፣ አንድ የመጨረሻ አቅጣጫ ተመርጦ በዝርዝር ከመዳበሩ በፊት ስድስት የእይታ አቅጣጫዎች ተፈትነዋል። በ MG iSmart የተገጠሙ ተሽከርካሪዎች በህንድ እና በታይላንድ በመንገድ ላይ ይገኛሉ።

The Recognition

About the A' Design Award የወርቅ ሽልማት

MG iSmart የመረጃና መዝናኛ ሥርዓት በይነገጽ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። MG iSmart የመረጃና መዝናኛ ሥርዓት በይነገጽ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። MG iSmart የመረጃና መዝናኛ ሥርዓት በይነገጽ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.