The Seeds Of Faith የዩኒቨርሲቲ የመግቢያ ደብዳቤ by Xianming Hu

The Seeds Of Faith የዩኒቨርሲቲ የመግቢያ ደብዳቤ by Xianming Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award የወርቅ ሽልማት in የህትመት እና የታተመ ሚዲያ ዲዛይን Competition Category.

ወርቅህትመት· 2021

The Seeds Of Faith የዩኒቨርሲቲ የመግቢያ ደብዳቤ

by Xianming Hu

Client: Beijing Forestry University

A' Design Award የወርቅ ሽልማት Winner in ህትመት Category

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The Design

About The Seeds Of Faith የዩኒቨርሲቲ የመግቢያ ደብዳቤ

የእምነት ዘሮች (The Seeds of Faith) ለቤጂንግ የደን ልማት ዩኒቨርሲቲ የተፈጠረ የዩኒቨርሲቲ የመግቢያ ደብዳቤ ስብስብ ነው። ስብስቡ የመግቢያ ደብዳቤ፣ ማስታወሻ ደብተር እና የምዝገባ መመሪያ ያካትታል። አራት የደብዳቤው ስሪቶች የተክል እድገት ደረጃዎችን ያሳያሉ፦ ዘር ማፍራት፣ ማብቀል፣ ማደግ እና ማበብ። ደብዳቤው ጥቁር አረንጓዴ ቀለም ያለው ሲሆን ዘሮችን የሚወክሉ የብር እና የወርቅ ነጠብጣቦችን ይዟል። ዋናው ቁሳቁስ ከተመለሰ ቆሻሻ ወረቀት የተሠራ ግራጫ ካርቶን ነው። የገጽታ ንድፎች በሙቅ የወርቅ እና የብር ማተሚያ (hot stamping) የተተገበሩ ሲሆን ይህም የማተሚያ ቀለም አጠቃቀምን ይቀንሳል። ንድፉ የዩኒቨርሲቲውን ባህል ያንጸባርቃል።

The Recognition

About the A' Design Award የወርቅ ሽልማት

The Seeds Of Faith የዩኒቨርሲቲ የመግቢያ ደብዳቤ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። The Seeds Of Faith የዩኒቨርሲቲ የመግቢያ ደብዳቤ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። The Seeds Of Faith የዩኒቨርሲቲ የመግቢያ ደብዳቤ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
Dimensions & Packaging: Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
Tags: Creative, Identifiable,Cultural,International,Interaction
Production Technology: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Design Challenge: 1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters.
Research: Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters.
Inspiration: Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
Project Duration: The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
Operation Flow: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Image Credits: Photographer Yong Yang，Dawu Zhao，Creator Xianming Hu，Image post-processing Xianming Hu