Fading Traditional Trades and Crafts መጽሐፍ by Jesvin Yeo

Fading Traditional Trades and Crafts መጽሐፍ by Jesvin Yeo is a highly esteemed winner of the very prestigious 2022 A' Design Award የወርቅ ሽልማት in የህትመት እና የታተመ ሚዲያ ዲዛይን Competition Category.

ወርቅህትመት· 2022

Fading Traditional Trades and Crafts መጽሐፍ

by Jesvin Yeo

A' Design Award የወርቅ ሽልማት Winner in ህትመት Category

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Colors

The Design

About Fading Traditional Trades and Crafts መጽሐፍ

መጽሐፉ ከወረቀት ድራጎን ጀልባዎች እና ከህንድ ጌጣጌጥ እስከ ፔራናካን ዶቃ ጫማ ድረስ በባህላዊ የሲንጋፖርውያን የእጅ ባለሞያዎች በጥንቃቄ የተሰሩትን ውስብስብ ዝርዝሮች ለመመዝገብ እና ለማጉላት 3D embosing ይጠቀማል። ኢንዱስትሪው የዕድገት ጊዜውን (ደብዛዛ) እስከ ወርቃማው ዘመን (ቢጫ) ሲጀምር እና ቀስ በቀስ እየደበዘዘ (ነጭ) ሲጀምር የቀለም ገፆች የባህላዊ እደ-ጥበብ እድገትን እና ውድቀትን ያመለክታሉ። እኛ ሰዎች ብቻ ልንጠብቀው፣ ልንደግፈው እና መልሰን ማምጣት የምንችለው የዚህን የማይዳሰስ የባህል ቅርስ የሆነውን የሲንጋፖርን የጠፉ ጥበቦች ገጾቹን እንዲሸፍኑ እና እንዲያውቁ የፓስቴል ጠመኔ ተያይዟል።

The Recognition

About the A' Design Award የወርቅ ሽልማት

Fading Traditional Trades and Crafts መጽሐፍ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Fading Traditional Trades and Crafts መጽሐፍ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Fading Traditional Trades and Crafts መጽሐፍ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensions & Packaging: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Tags: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Production Technology: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Design Challenge: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Research: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiration: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Project Duration: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Operation Flow: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patents: Copyrights belong to Jesvin Yeo, 2021
Team Members: Jesvin Yeo
Alvin Ng.
Image Credits: All images: Photographer Victor Gui, 2021 and 2022