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Clarity የድርጅት መለያ by Jeffery Fulton

Clarity የድርጅት መለያ by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.


ነሐስግራፊክ· 2021

Clarity የድርጅት መለያ

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category

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Colors

The Design

About Clarity የድርጅት መለያ

ክላሪቲ ለቴክኖሎጂ ኩባንያ የተነደፈ የድርጅት መለያ ነው። አርማው ወደፊት እንቅስቃሴን የሚያመለክት ሦስት ማዕዘን ውስጥ የተቀመጡ በኮድ አጻጻፍ ውስጥ ጥቅም ላይ የሚውሉ ሁለት ምልክቶችን ያጣምራል። ጥቁር ሰማያዊ ቀለም እምነትን ይገልጻል፣ ደማቅ ሰማያዊ ቀለም ደግሞ ቴክኖሎጂን ያመለክታል። Neo Sans የተባለው የፊደል ቅርጽ ዘመናዊ መልክ ስላለው ተመርጧል፣ ይህም ከአርማው የተጠጋጉ ጠርዞች ጋር በጥሩ ሁኔታ ይጣጣማል። ግራዲየንቶች እና ረቂቅ ቅርጾች ስለተወገዱ፣ መለያው በቀላል ቅርጾችና በኮድ ፊደላት ላይ ይመሰረታል። መለያው በተጨማሪም በድርጅቱ የማስተዋወቂያ ውጤቶች ላይ ተግባራዊ ተደርጓል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

Clarity የድርጅት መለያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Clarity የድርጅት መለያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Clarity የድርጅት መለያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration
Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members
Jeffery Fulton
Zoe Rogers

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