Xi Jiu Hanmi የመጠጥ ማሸጊያ by Heng Luo is a highly esteemed winner of the very prestigious 2022 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ወርቅማሸጊያ· 2022
Xi Jiu Hanmi የመጠጥ ማሸጊያ
by Heng Luo
Client: Laboratory and Hopeful
A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category
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- Verified Award Winner
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The Design
About Xi Jiu Hanmi የመጠጥ ማሸጊያ
ሺ ጂዩ ሃንሚ ለቻይንኛ የአልኮል መጠጥ የተሰራ የማሸጊያ ንድፍ ነው። ጠርሙሱ ከተለመደው ክብ ጠርሙስ ይልቅ ባለ ስምንት ጎን መዋቅር ይጠቀማል። የመክደኛው ቅርጽ ከሃን ሥርወ መንግሥት የቤተ መንግሥት ግንብ የተወሰደ ሲሆን፣ የጠርሙሱ አካል ደግሞ የሹዋንግ ማኦ የዕንቁ ጌጣጌጥን ያመለክታል። የጠርሙሱ ትከሻ የአራት ቅዱስ እንስሳት ሥዕሎችን ይይዛል፦ ሰማያዊው ዘንዶ፣ ነጩ ነብር፣ ቀዩ ወፍ እና ጥቁሩ ኤሊ። ጠርሙሱ ከከፍተኛ ደረጃ ማት በተረጨ ብርጭቆ የተሰራ ነው። ሳጥኑ በጥቁር፣ በወርቅ እና በጥቁር ቀይ ቀለም በማነሳሳት እና በሙቅ ማህተም ተሰርቷል። ንድፉ የሃን ሥርወ መንግሥት የቤተ መንግሥት ባህልን ያንጸባርቃል።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Xi Jiu Hanmi የመጠጥ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Xi Jiu Hanmi የመጠጥ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Xi Jiu Hanmi የመጠጥ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
- Dimensions & Packaging
- The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
- Tags
- Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
- Production Technology
- The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
- Design Challenge
- The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
- Research
- Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu. - Inspiration
- The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
- Project Duration
- The project started in September 2020 in Jingdezhen and finished.
- Operation Flow
- The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
- Team Members
- Luo Heng
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