Can You See the Music ተለዋዋጭ ማንነት by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብርግራፊክ· 2022
Can You See the Music ተለዋዋጭ ማንነት
Client: Franz Liszt Chamber Orchestra
A' Design Award የብር ሽልማት Winner in ግራፊክ Category
- 33,208
- Verified Award Winner
- Verify Award Status for #137173
The Design
About Can You See the Music ተለዋዋጭ ማንነት
ለፍራንዝ ሊዝት ቻምበር ኦርኬስትራ የተፈጠረው ስራ በሙዚቃ የሚመራ ተለዋዋጭ የምርት መለያ የኦርኬስትራውን ምስላዊ ገጽታ ለማደስ ያለመ ነው። ፈጣሪዎቹ በተገለጸው መመሪያ ስብስብ ውስጥ የትኛውም ዜማ የሚታይበት አማራጭ የሙዚቃ ቋንቋ ፈለሰፈ። መታወቂያው እያንዳንዱ የኦርኬስትራ አባል ከሚወዱት የሙዚቃ ትርኢት ጋር በተዛመደ የየራሳቸውን አርማ እንዲገነቡ ያስችላቸዋል። በተጨማሪም፣ በብጁ ባዘጋጀው የሎጎ ዲዛይን መተግበሪያ ምክንያት፣ ተመልካቾች እንኳን የማንነት መታደስ ሂደት ንቁ አካል ሊሆኑ ይችላሉ።
The Recognition
About the A' Design Award የብር ሽልማት
Can You See the Music ተለዋዋጭ ማንነት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Can You See the Music ተለዋዋጭ ማንነት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Can You See the Music ተለዋዋጭ ማንነት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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