SberPay የክፍያ መተግበሪያ by Sber is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የሞባይል ቴክኖሎጂዎች፣ አፕሊኬሽኖች እና ሶፍትዌር ዲዛይን Competition Category.

ብርሞባይል· 2022

SberPay የክፍያ መተግበሪያ

by Sber

Client: Sber

A' Design Award የብር ሽልማት Winner in ሞባይል Category

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Verified Award Winner
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The Design

About SberPay የክፍያ መተግበሪያ

SberPay ለመስመር ላይ እና በመተግበሪያ ውስጥ ግዢዎች የሚያገለግል የክፍያ መተግበሪያ ነው። ክፍያዎች የሚፈጸሙት በSberBank Online መተግበሪያ በኩል ስለሆነ የካርድ መረጃ ወደ መደብሮች ወይም አጋሮች አይተላለፍም። የካርዱ ቀሪ ሂሳብ ከእያንዳንዱ ክፍያ በፊት ይታያል። የአንድ ጊዜ ክፍያዎች፣ ተደጋጋሚ ክፍያዎች እና የደንበኝነት ምዝገባዎች ይደገፋሉ፣ እንዲሁም ወደፊት ለመጠቀም ያልተገደበ ቁጥር ያላቸው ካርዶች ሊገናኙ ይችላሉ። የእይታ ቋንቋው ቀላል ሲሆን በፊደል አጻጻፍ፣ በአዝራር እና በግራዲየንት ላይ የተመሠረተ ነው። ዓላማው የካርድ ዝርዝሮችን የማስገባት ፍላጎትን ማስወገድ እና ክፍያን ፈጣንና አስተማማኝ ማድረግ ነበር።

The Recognition

About the A' Design Award የብር ሽልማት

SberPay የክፍያ መተግበሪያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። SberPay የክፍያ መተግበሪያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። SberPay የክፍያ መተግበሪያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensions & Packaging: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tags: innovation, payments, pay, acquiring, internetacquiring
Production Technology: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Design Challenge: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Research: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiration: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Project Duration: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Operation Flow: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patents: Sberbank
Team Members: Daria Prokuda
Shishki Collective