Middle of Nowhere የድረ-ገጽ ስህተት ገጽ by Yijia Xie

Middle of Nowhere የድረ-ገጽ ስህተት ገጽ by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የድህረ ገጽ እና ዌብ ዲዛይን Competition Category.

ብርዌብ· 2022

Middle of Nowhere የድረ-ገጽ ስህተት ገጽ

by Yijia Xie

Client: IBM Research

A' Design Award የብር ሽልማት Winner in ዌብ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Middle of Nowhere የድረ-ገጽ ስህተት ገጽ

ሚድል ኦፍ ኖውዌር (Middle of Nowhere) ለአንድ የምርምር ድርጅት ድረ-ገጽ የተፈጠረ የ404 ስህተት ገጽ ነው። የ404 ገጽ የሚታየው የተጠየቀው ድረ-ገጽ በማይኖርበት ጊዜ ሲሆን፣ ይህ ንድፍ ያንን ቅጽበት ወደ ምናባዊ ቦታዎች ጉብኝት ይለውጠዋል። የሚታዩት መልክዓ ምድሮች የተፈጠሩት በጄኔሬቲቭ አድቨርሳሪያል ኔትወርክ ነው፣ ይህም ከዓለም ዙሪያ የተውጣጡ በሺዎች የሚቆጠሩ የእውነተኛ መልክዓ ምድሮች ፎቶግራፎች ላይ የሰለጠነ የማሽን መማሪያ ሞዴል ነው። ውጤቶቹ በየትም ስፍራ የማይኖሩ ቦታዎች ናቸው። ገጹ እንደ ተስማሚ ምላሽ ሰጪ (responsive) ድረ-ገጽ የተገነባ ሲሆን፣ ዓላማውም በመስመር ላይ መጥፋትን ሰላማዊና አሳታፊ ማድረግ ነው።

The Recognition

About the A' Design Award የብር ሽልማት

Middle of Nowhere የድረ-ገጽ ስህተት ገጽ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Middle of Nowhere የድረ-ገጽ ስህተት ገጽ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Middle of Nowhere የድረ-ገጽ ስህተት ገጽ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie