WineStax የሚደራረብ የወይን መደርደሪያ by BrandBase is a highly esteemed winner of the very prestigious 2022 A' Design Award የብር ሽልማት in የወጥ ቤት ዕቃ ዲዛይን Competition Category.
ብርየወጥ ቤት ዕቃ· 2022
WineStax የሚደራረብ የወይን መደርደሪያ
by BrandBase
Client: BrandBase B.V.
A' Design Award የብር ሽልማት Winner in የወጥ ቤት ዕቃ Category
Verified Award Winner
Verify Award Status for #137924The Design
About WineStax የሚደራረብ የወይን መደርደሪያ
ዋይንስታክስ ለቤት ውስጥ አገልግሎት የተነደፈ የሚደራረብ የወይን መደርደሪያ ነው። እያንዳንዱ ክፍል ራሱን የቻለ ሲሆን እስከ ሶስት ጠርሙሶች ይይዛል። ክፍሎቹ በብረት ማያያዣዎች የተገናኙ በመሆናቸው ግንኙነቶቹ ሳይታዩ ይቀራሉ፣ ስርዓቱም እስከ አስር ክፍሎች ድረስ ሊሰፋ ይችላል። አንድ ክፍል ከሁለት ባለሶስት-ስድስት ማዕዘን አካላት እና በክር ጫፎች ካለው የማገናኛ ዘንግ የተሰራ ሲሆን፣ እነዚህም በእጅ አንድ ላይ ይጠመዘዛሉ። የስድስት ማዕዘን ቅርጾቹ ለመደርደሪያው ቀላል እና የተጣራ መልክ ይሰጡታል። ሊሰፋ የሚችለው ስርዓት የወይን መደርደሪያውን ከተለያዩ ክፍሎችና የስብስብ መጠኖች ጋር እንዲስማማ ያስችለዋል።
The Recognition
About the A' Design Award የብር ሽልማት
WineStax የሚደራረብ የወይን መደርደሪያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። WineStax የሚደራረብ የወይን መደርደሪያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። WineStax የሚደራረብ የወይን መደርደሪያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
- Dimensions & Packaging
- Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g - Tags
- Winestax, stackable, wine rack, home decor, kitchen accessory,
- Production Technology
- The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
- Design Challenge
- The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
- Research
- During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
- Inspiration
- The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
- Project Duration
- The project started in 2020 and the final product has been launched on the dutch market in September 2021.
- Operation Flow
- The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
- Patents
- Copyrights: BrandBase, Mr. G.P. Alberts, 2021
- Team Members
- Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven
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