Guo Nian Hao 包装 by Xiaohongshu is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብረትማሸጊያ· 2023
Guo Nian Hao 包装
by Xiaohongshu
Client: Xiaohongshu
A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #142120The Design
About Guo Nian Hao 包装
የ Xiaohongshu 2022 የአዲስ ዓመት የስጦታ ሳጥን የመጣው ስለ ስፕሪንግ ፌስቲቫል ከሚነገረው አፈ ታሪክ ነው። የቀድሞ አባቶችን ወግ በማስቀጠል Xiaohongshu የተለየ የብርሃን፣ ድምጽ እና ቀይ ስብስብ አዘጋጅቷል። ስጦታዎቹ የካምፕ የምሽት ብርሃን፣ ሃሊ ጋሊ፣ ቀይ ኤንቨሎፖች እና Xiaohongshuን የሚወክል ቀይ የቀን መቁጠሪያ መጽሐፍ ያካትታሉ። ይህ የስጦታ ሳጥን አፈ ታሪክ ታሪኮችን ከሶስት ዓይነት ስጦታዎች ጋር በማጣመር ከባህላዊው ባህል አዲስ የንድፍ ዘዴን ይፈጥራል። ለቻይና አዲስ ዓመት መልካም ምኞቶችን ለመግለጽ እና ለአዲሱ ትውልድ ባህላዊ ቅርስ ለማስተላለፍ ተስፋ ያደርጋል.
The Recognition
About the A' Design Award የብረት ሽልማት
Guo Nian Hao 包装 የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Guo Nian Hao 包装 ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Guo Nian Hao 包装 በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package. - Dimensions & Packaging
- Width 345mm* Depth 285mm* Height 100mm
- Tags
- Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
- Production Technology
- Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
- Design Challenge
- The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
- Research
- According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
- Inspiration
- Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories. - Project Duration
- The project was launched in Shanghai in JAN 2022.
- Operation Flow
- Gifts could only be found after tearing off the riddle sealed on the cover.
- Team Members
- Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao - Image Credits
- REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu
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