Snow Zero የመጠጥ ማሸጊያ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2023
Snow Zero የመጠጥ ማሸጊያ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
- 30,143
- Verified Award Winner
- Verify Award Status for #144346
The Design
About Snow Zero የመጠጥ ማሸጊያ
ስኖው ዜሮ (Snow Zero) ዝቅተኛ አልኮል እና ዝቅተኛ ካሎሪ ያለው ጠንካራ ካርቦናዊ ውሃ ማሸጊያ ዲዛይን ነው። ዜሮ የሚለው ስም እኩለ ሌሊትን ያመለክታል፣ ይህም እንደ ማብቂያም እንደ መጀመሪያም የሚታይ ነው። በማሸጊያው ላይ ያለው የወሰን አልባነት (infinity) ምልክት የቀጣይነትን ሀሳብ ይገልጻል። 0 የሚለው ቁጥር ቀላል እና የሚያድስ ጣዕምን ለመጠቆም ባለሶስት አውታር የፈሳሽ ብረት ውጤት ተሰርቶ ቀርቧል። በጠርሙሶቹ ላይ ያሉት ሥዕላዊ መግለጫዎች ለወደፊታዊ ገጽታ ከአቅኚ የእይታ ጥበብ ቅጦች የተወሰዱ ናቸው። የውሃ ጠብታ ቅርጽ ያላቸው ጠርሙሶች አፍ ለአፍ ሊገናኙ ይችላሉ፣ በዚህም ሁለት ጠርሙሶች አዲስ የወሰን አልባነት ምልክት ይፈጥራሉ። የአሉሚኒየም ቆርቆሮዎች እና የመስታወት ጠርሙሶች ጥቅም ላይ ውለዋል።
The Recognition
About the A' Design Award የብር ሽልማት
Snow Zero የመጠጥ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Snow Zero የመጠጥ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Snow Zero የመጠጥ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensions & Packaging
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Research
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Project Duration
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Operation Flow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
- Team Members
- Dong Yan
Weixi Zhou
Yu Zhai
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