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Fujita Urban የኤሌክትሪክ ብስክሌት by Linda Pang

Fujita Urban የኤሌክትሪክ ብስክሌት by Linda Pang is a highly esteemed winner of the very prestigious 2023 A' Design Award የብር ሽልማት in የብስክሌት ዲዛይን Competition Category.


ብርብስክሌት· 2023

Fujita Urban የኤሌክትሪክ ብስክሌት

by Linda Pang

Client: Asia Kingston HK Limited

A' Design Award የብር ሽልማት Winner in ብስክሌት Category

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The Design

About Fujita Urban የኤሌክትሪክ ብስክሌት

ፉጂታ ኧርባን በከተማ ውስጥ ለዕለታዊ ጉዞዎች የተነደፈ የኤሌክትሪክ ብስክሌት ነው። ፍሬሙ ከአሉሚኒየም 6061 የተሰራ ሲሆን ይህም ብስክሌቱን ቀላል እና በትራፊክ ውስጥ በቀላሉ ለመቆጣጠር የሚያስችል ያደርገዋል። የሊቲየም ባትሪ በማዕከላዊው ቱቦ ውስጥ ሙሉ በሙሉ የተዋሃደ በመሆኑ ብስክሌቱ እንደ ባህላዊ ሞዴል ይመስላል፣ ባትሪውም ከስርቆት በተሻለ ሁኔታ የተጠበቀ ነው። የፔዳል ድጋፍ ተሽከርካሪውን የሚደግፍ ሲሆን፣ የቀበቶ ድራይቭ የተለመደውን ሰንሰለት በመተካት ጥገናን እና ድምጽን ይቀንሳል። ትላልቅ ጎማዎች እና ቀጥተኛ መስመር ያለው ፍሬም ቅርጹን ያሟላሉ። ቻርጅ ማድረግ ጥቂት ሰዓታት ይወስዳል።

The Recognition

About the A' Design Award የብር ሽልማት

Fujita Urban የኤሌክትሪክ ብስክሌት የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Fujita Urban የኤሌክትሪክ ብስክሌት እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Fujita Urban የኤሌክትሪክ ብስክሌት ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Fujita Urban is a unique electric bike which combines design and style with the knowledge of Fujita in the electric mobility world.
This electric bike allows a speed moving around the city whilst keeping its essentiality and efficiency.
It may seem just a refined and elegant bike at first glance, but the slim tube hides inside a lithium battery, allowing the rider to speed through city traffic with elegancy and dynamism.
Dimensions & Packaging
The dimensions of the electric bike are 178 cm (L) x 65cm (W) x 115cm (H). The maximum tolerable loading weight of the final user is 100 Kg.
The Aluminum 6061 frame and the slim tubes make the bike ultra-light and aerodynamic in the traffic, along with the ease for the user to move freely the vehicle.
The fully integrated battery improves the aesthetics of the bike and increases the protection of the battery from theft.
Comparing with classic bike chain, the belt drive requires less maintenance, lasts longer, is quieter, lighter, more modern and high-end.
Tags
Ebike, electric, bike, mobility, green, Fujita, urban, street, linear, elegant, style
Production Technology
The Fujita Urban was designed with the focus of reaching high levels of design and aesthetics through linear frame whilst keeping the pedal assistance and the environment-friendly aim. Thanks to the fully integrated battery, the thick tubes remind to a traditional bike, providing an aesthetics plus to the vehicle.
Design Challenge
The creative challenge of the Fujita Urban project was firstly to develop an electric bike which at first sight appears as a traditional bike whilst hiding a lithium battery inside the main tube. Secondly, the challenge was to convey to the final user its high-quality by highlighting the elegant frame through a modern design and a linear geometry. This project aims to increase e-bikes daily uses also around the traffic of the city, while improving its elegance as a means of high design.
Research
The project has been developed to launch a high-quality and classy electric bike, which differentiates itself from the traditional ones thanks to its specifications and design. Indeed, the aim is to combine a detailed design with the green technology to create a product not only of great style but also of easy handling.
Inspiration
Fujita has founded its own corporate identity on green mobility, particularly on electric bikes. This is the on-going mission of the company towards a greener business whilst pursuing top level in design and quality. The combination of these purposes can be perfectly expressed with the Fujita Urban: elegance, sustainability, minimalism, lightweight, simplicity, efficiency.
This electric bike is inspired by and created for moving around the city in an environment-friendly way while being chic.
Project Duration
The project started in Milano (Italy) in April 2022. The product was display at IFA fair in Berlin (September 2022) and at CES Show in Las Vegas (January 2023). It is going to be distributed in the major countries all over the world.
Operation Flow
The Fujita Urban is an electric bike characterized by elegant style, linear frame and slim tubes, designed for handling the daily rides in the city.
It is easy for the user to move around the traffic on the saddle of the bike thanks to the big wheels and the ultra-light frame.
Thanks to the fully integrated battery, the rider feels like riding a traditional bike whilst benefitting of the pedal assistance and feeling safer against theft as the battery is totally hidden inside the central tube.
In few hours the Fujita Urban will be fully charged and ready for the next journey.
Patents
The project and design are under a special license agreement between Fujita and Asia Kingston.
Team Members
Monica Avena, Alessandra Barbieri, Lisa Barbieri and Marcella Vezzani
Image Credits
Image #1: Asia Kingston, Fujita Urban frontal, 2023.
Image #2: Asia Kingston, Fujita Urban frame, 2023.
Image #3: Asia Kingston, Fujita Urban logo, 2023.
Image #4: Asia Kingston, Fujita Urban belt drive, 2023.
Image #5: Asia Kingston, Fujita Urban setting, 2023.

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