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Yep የኮላጅን ምርት ማሸጊያ by Tiger Pan

Yep የኮላጅን ምርት ማሸጊያ by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ወርቅማሸጊያ· 2023

Yep የኮላጅን ምርት ማሸጊያ

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About Yep የኮላጅን ምርት ማሸጊያ

የፕ (Yep) ለሚጠጣ የኮላጅን ምርት የተነደፈ ማሸጊያ ነው። የውጪው ሳጥን ሦስት ማዕዘን ቅርጽ ያለው ሲሆን፣ ይህም መረጋጋትንና ጥንካሬን ለማመልከት ተመርጧል። ሳጥኑ እንደገና ጥቅም ላይ ሊውል ከሚችል የወረቀት ብጣሽ (paper pulp) የተሠራ ሲሆን፣ የውጪው ሳጥን መጠን 170 ሚሜ በ100 ሚሜ በ186 ሚሜ ነው። በውስጡ የሚጠጣው ኮላጅን በመስታወት ጠርሙስ ውስጥ ተይዟል። መለያው በግልጽ ፎይል የታተመ ሲሆን፣ ይህም እርጥበታማና ትኩስ መልክ ይሰጠዋል። ሮዝ ቀለም ያለው አርማ ወጣትነትንና ሕይወት ሙላትን ያስተላልፋል። ግልጽ የመረጃ አቀማመጥና የተዋሃደ የተከታታይ ሥርዓት ገዢዎች ምርቱን ከሩቅ እንዲለዩት ይረዳቸዋል።

The Recognition

About the A' Design Award የወርቅ ሽልማት

Yep የኮላጅን ምርት ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Yep የኮላጅን ምርት ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Yep የኮላጅን ምርት ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging
Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags
collagen, pink, package, health, health products, Tiger Pan
Production Technology
A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge
They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research
Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration
The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration
The project lasts 3 months, designed in Shenzhen.
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members
Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits
Tiger Pan

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