Chinese Style Coffee የቡና ማሸጊያ ሥዕላዊ ገለጻ by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award የወርቅ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ወርቅግራፊክ· 2023
Chinese Style Coffee የቡና ማሸጊያ ሥዕላዊ ገለጻ
by Weina Xiao
Client: Manta Ray Coffee Roasters
A' Design Award የወርቅ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #145544The Design
About Chinese Style Coffee የቡና ማሸጊያ ሥዕላዊ ገለጻ
የቻይንኛ ስታይል ቡና (Chinese Style Coffee) ለቡና ፍሬ ብራንድ የተፈጠረና በማሸጊያዎችና ፖስተሮች ላይ የተተገበረ ተከታታይ ሥዕላዊ ገለጻዎች ነው። ሥዕሎቹ የቡና ባህልን ከባህላዊ የቻይና ባህል ጋር ያዋህዳሉ። የተለመዱ የቡና ማስታወቂያ ገጸ ባሕርያት በፔኪንግ ኦፔራ ገጸ ባሕርያትና በቻይና ሰይፈኞች ተተክተዋል። አቋቋሞቹ ከፔኪንግ ኦፔራ ትርኢት የመጡ ሲሆኑ የቡና ስኒ የማንሳት እንቅስቃሴን ያስታውሳሉ። እያንዳንዱ ሥዕል በፕሮክሪዬት (Procreate) መተግበሪያ በእርሳስ ስልት የተሳለ ሲሆን ይህም በእጅ የተሠራ ስሜትንና ጥሩ ዝርዝርን ይጠብቃል። የእያንዳንዱ ሥዕል መጠን 21 በ29.7 ሴንቲሜትር ነው።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Chinese Style Coffee የቡና ማሸጊያ ሥዕላዊ ገለጻ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Chinese Style Coffee የቡና ማሸጊያ ሥዕላዊ ገለጻ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Chinese Style Coffee የቡና ማሸጊያ ሥዕላዊ ገለጻ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Team Members
- Weina Xiao
- Image Credits
- Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021
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