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Spicy Shrimp Soybean Sauce የሶስ ማሸጊያ by Wei Li - Orange One

Spicy Shrimp Soybean Sauce የሶስ ማሸጊያ by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award የወርቅ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ወርቅማሸጊያ· 2023

Spicy Shrimp Soybean Sauce የሶስ ማሸጊያ

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

A' Design Award የወርቅ ሽልማት Winner in ማሸጊያ Category

Colors

The Design

About Spicy Shrimp Soybean Sauce የሶስ ማሸጊያ

ስፓይሲ ሽሪምፕ የአኩሪ አተር ሶስ ለሽሪምፕ ፓስት የተዘጋጀ የማሸጊያ ዲዛይን ነው። ጠንካራ እና ጎልተው የሚታዩ ቀለሞችን ከሚጠቀሙ ተመሳሳይ ምርቶች በተለየ፣ ይህ ማሸጊያ ቀላል እና ተፈጥሯዊ አቀራረብን ይከተላል። የውጭው ማሸጊያ በካሊግራፊ የተጻፈ የሽሪምፕ ፊደልን እንደ ዋና የግራፊክ አካል ያሳያል። የውስጡ ማሰሮ ቀላል የመስመር ስዕል ያለበት መለያ ይዟል። ለስላሳ የዓሣ ቅርጫት ቅርጽ ለምርቱ ሞቅ ያለ እና ተፈጥሯዊ ባህሪ ይሰጠዋል። ሙሉው ማሸጊያ የማይበሰብስ ፕላስቲክ አልያዘም፤ ይህም በወንዞች እና በአፈር ላይ የሚደርሰውን ጉዳት ይቀንሳል። ዲዛይኑ በተጨማሪም ስለ አካባቢ ጥበቃ ግንዛቤን ለማሳደግ ያለመ ነው።

The Recognition

About the A' Design Award የወርቅ ሽልማት

Spicy Shrimp Soybean Sauce የሶስ ማሸጊያ የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Spicy Shrimp Soybean Sauce የሶስ ማሸጊያ ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Spicy Shrimp Soybean Sauce የሶስ ማሸጊያ ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging
75x75x255mm
Tags
Sauce, shrimp, seasoning, chili paste
Production Technology
The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge
Packaging structure and packaging material
Research
Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration
his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration
The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow
This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members
Designer:Wei Li
Image Credits
picture#1:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5:designer Wei Li,Spicy shrimp soybean sauce,2020

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