Namito የጥበብ አሻንጉሊት ገጸ-ባህሪ ምስል by Ge Zhang

Namito የጥበብ አሻንጉሊት ገጸ-ባህሪ ምስል by Ge Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award የወርቅ ሽልማት in የማስታወቂያ፣ ግብይት እና ግንኙነት ዲዛይን Competition Category.

ወርቅማስታወቂያ· 2023

Namito የጥበብ አሻንጉሊት ገጸ-ባህሪ ምስል

by Ge Zhang

Client: Ge Zhang

A' Design Award የወርቅ ሽልማት Winner in ማስታወቂያ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Namito የጥበብ አሻንጉሊት ገጸ-ባህሪ ምስል

ናሚቶ ለንግድ አገልግሎት የተፈጠረ ምናባዊ የጥበብ አሻንጉሊት ምስል ነው። ናሚቶ የኮክ ቅርጽ ያላቸው ከንፈሮች፣ ቀይ የእንጉዳይ ቅርጽ ያለው የፀጉር አሠራር እና የጥንቸል ጆሮዎች ቅርጽ ያለው የራስ ማስጌጫ ያላት ልጃገረድ ናት። ቀይ ቀሚስ ለብሳ እጆቿን ኪሶቿ ውስጥ አስገብታ ዓይኖቿን ጨፍና ትቆማለች። የተኮማተሩ ከንፈሮቿ ሁለት ልቦችን እና X ፊደልን ይመሰርታሉ፤ ይህም ዓለምን መውደድን እና መጥፎ የሆነውን ነገር አለመቀበልን የሚያመለክት ምልክት ነው። ገጸ-ባህሪው በሥዕሎች፣ በቪዲዮዎች፣ በዐውደ ርዕዮች እና በታተሙ ዕቃዎች ላይ ይታያል። ናሚቶ የአእምሮ ጭንቀትን ለመቀነስ እና ሰዎች እራሳቸውን እንዲሆኑ ለማበረታታት የታሰበ ነው።

The Recognition

About the A' Design Award የወርቅ ሽልማት

Namito የጥበብ አሻንጉሊት ገጸ-ባህሪ ምስል የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Namito የጥበብ አሻንጉሊት ገጸ-ባህሪ ምስል ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Namito የጥበብ አሻንጉሊት ገጸ-ባህሪ ምስል ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Team Members: Ge Zhang
Image Credits: Beijing JiuPin Technology Co., Ltd.