Pattern የስጦታ መጠቅለያ ወረቀት by Gao He is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ብረትግራፊክ· 2023
Pattern የስጦታ መጠቅለያ ወረቀት
by Gao He
Client: Creative Design Studio of Anshan Normal University
A' Design Award የብረት ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #149312The Design
About Pattern የስጦታ መጠቅለያ ወረቀት
ንድፍ ጽሑፍ: ፓተርን በባህላዊ ቻይናዊ ጌጣጌጦች ላይ የተመሠረተ የስጦታ መጠቅለያ ወረቀት ንድፍ ነው። ከእሳት ነበልባል፣ ከዓሳ እና ከሌሊት ወፍ ቅርጾች የተወሰዱ ረቂቅ ግራፊክሶች ተጣምረው የዘንዶን ራስ ቅርጽ ይሠራሉ። የዘንዶው ጌጣጌጥ በአቀባዊ እና በአግድም ካሬዎች እየተደጋገመ ተከታታይ ንድፍ ይፈጥራል። ወረቀቱ በከፍተኛ ጥግግት ልዩ ወረቀት ላይ በአራት-ቀለም ህትመት ይመረታል። ንድፉ በተጨማሪም በምርት ማሸጊያ፣ በታተሙ የማስተዋወቂያ ቁሳቁሶች እና በካርቶን ንድፍ ላይ ተግባራዊ ተደርጓል። ዓላማው ባህላዊ የቻይናውያንን ውበት ከዘመናዊ ንድፍ ጋር ማዋሃድ ነው።
The Recognition
About the A' Design Award የብረት ሽልማት
Pattern የስጦታ መጠቅለያ ወረቀት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Pattern የስጦታ መጠቅለያ ወረቀት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Pattern የስጦታ መጠቅለያ ወረቀት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Pattern, Paper, Gift, Packaging, Product, Graphic design
- Production Technology
- The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
- Design Challenge
- The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
- Research
- The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
- Inspiration
- Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
- Project Duration
- The project starts in October 2022 and ends in December 2022 in Shenyang, China
- Operation Flow
- In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
- Image Credits
- Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.
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