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Lotus Moon Chinese Baijiu የጠርሙስ መጠቅለያ ዲዛይን by Yingsong Chen

Lotus Moon Chinese Baijiu የጠርሙስ መጠቅለያ ዲዛይን by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብረትማሸጊያ· 2023

Lotus Moon Chinese Baijiu የጠርሙስ መጠቅለያ ዲዛይን

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About Lotus Moon Chinese Baijiu የጠርሙስ መጠቅለያ ዲዛይን

ሎተስ ሙን ቻይናዊ ባይጁ ለቻይናዊ ጠጅ የተዘጋጀ የመጠቅለያ ዲዛይን ነው። ጠርሙሱ ብርሃን እንዲያልፍ በሚያደርግና የጨረቃን ብርሃን በሚያስመስል ግልጽነት ባለው የተላወሰ አረንጓዴ ብርጭቆ የተሰራ ነው። ዲዛይኑ አንድ ገጣሚ ብቻውን እየጠጣ ጽዋውን ወደ ጨረቃ የሚያነሳበትን ክላሲካል ግጥም ያመለክታል። ጽዋ የሚያነሳ ምስል በጠርሙሱ መሠረት ላይ ይታያል፣ ጥላውም ከጀርባ ሆኖ በፈሳሹ ውስጥ ሊታይ ይችላል። የጠርሙሱ ክዳን እንደገና ጥቅም ላይ ሊውል ይችላል፣ ለምሳሌ እንደ ዕጣን መያዣ። መጠቅለያው 140 በ140 በ260 ሚሊሜትር ይለካል።

The Recognition

About the A' Design Award የብረት ሽልማት

Lotus Moon Chinese Baijiu የጠርሙስ መጠቅለያ ዲዛይን የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Lotus Moon Chinese Baijiu የጠርሙስ መጠቅለያ ዲዛይን ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Lotus Moon Chinese Baijiu የጠርሙስ መጠቅለያ ዲዛይን በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging
140mmx140mmx260mm
Production Technology
Glass, Environmental cloth, plastic
Inspiration
Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members
Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

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