Pepsi Black x Digital Shanghai FW የመጠጥ መያዣ (ፓኬጂንግ) by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award የብረት ሽልማት in ውሱን ህትመት እና ብጁ ዲዛይን Competition Category.
ብረትውሱን ህትመት· 2023
Pepsi Black x Digital Shanghai FW የመጠጥ መያዣ (ፓኬጂንግ)
by PepsiCo Design and Innovation
A' Design Award የብረት ሽልማት Winner in ውሱን ህትመት Category
Verified Award Winner
Verify Award Status for #149741The Design
About Pepsi Black x Digital Shanghai FW የመጠጥ መያዣ (ፓኬጂንግ)
ፔፕሲ ብላክ x ዲጂታል ሻንግሃይ ኤፍደብሊው ለሻንግሃይ ፋሽን ሳምንት የተዘጋጀ የተወሰነ እትም የመጠጥ መያዣ ንድፍ ነው። ይህ መያዣ የዝግጅቱን ጭብጥ "አዲስ ተፈጥሮን ማስገኘት" የሚያንፀባርቅ ነው። ባለቀለም ቀለበት የፔፕሲን አርማ ከቦ ይገኛል፣ ግራፊኩም የጊዜና የቦታ መስፋፋትን ለማመልከት በአንድ አቅጣጫ ተዘርግቷል። በሮዝ እና በአረንጓዴ ቀለማት የተከፋፈሉ ቅርጾች በጥቁር ጀርባ ላይ ተቀምጠው ደፋር እና ብዙ ንብርብር ያለው መልክ ይፈጥራሉ። እርስ በርስ የተደራረቡ የተዘረጉ ግራፊኮች የዲጂታል ብልጭታ (ግሊች) ውጤት በመፍጠር የምናባዊውንና የእውነተኛውን ዓለም ውህደት ይገልጻሉ።
The Recognition
About the A' Design Award የብረት ሽልማት
Pepsi Black x Digital Shanghai FW የመጠጥ መያዣ (ፓኬጂንግ) የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Pepsi Black x Digital Shanghai FW የመጠጥ መያዣ (ፓኬጂንግ) ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Pepsi Black x Digital Shanghai FW የመጠጥ መያዣ (ፓኬጂንግ) በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
