Zacapa Reserva Limitada 2019 የረም ማሸጊያ ዲዛይን by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award የወርቅ ሽልማት in ውሱን ህትመት እና ብጁ ዲዛይን Competition Category.
ወርቅውሱን ህትመት· 2020
Zacapa Reserva Limitada 2019 የረም ማሸጊያ ዲዛይን
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award የወርቅ ሽልማት Winner in ውሱን ህትመት Category
Verified Award Winner
Verify Award Status for #99660The Design
About Zacapa Reserva Limitada 2019 የረም ማሸጊያ ዲዛይን
ዛካፓ ሬዘርቫ ሊሚታዳ 2019 ለበሰለ ረም የተዘጋጀ የተወሰነ እትም የማሸጊያ ዲዛይን ነው። ቡናማው መለያ ወርቃማ ፎይል ጽሑፍ ያለው ሲሆን ከመጠጡ አምበርና ወርቃማ ቀለሞች ጋር ይስማማል። ልዩ የሆነው የፔታቴ ቀበቶ፣ ለዚህ እትም በልዩ ቀለሞች በአካባቢው የጓቲማላ ባለሙያ ሴቶች የተሸመነ የገለባ ቀበቶ፣ ጠርሙሱን ይከብባል። የቆርቆሮው ዲዛይን ከጓቲማላ ተፈጥሮአዊ ገጽታ በተነሳ ሀሳብ የቀለም ንብብሮችንና ሸካራነቶችን ያዋህዳል። በቆርቆሮው ላይ የፔታቴ ቀበቶና የመቅመሻ ማስታወሻዎችን የያዘው ልዩ ቀበቶ በወርቃማ ቀለሞች ቀርበዋል።
The Recognition
About the A' Design Award የወርቅ ሽልማት
Zacapa Reserva Limitada 2019 የረም ማሸጊያ ዲዛይን የA' Design Award የወርቅ ሽልማት አሸናፊ ነው፤ ይህም ለመጀመሪያ ደረጃ፣ ድንቅ እና የላቁ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የወርቅ አሸናፊዎች የዲዛይነሮቻቸውን ብልሃት፣ ጥበብ እና ችሎታ የሚያንጸባርቁ እጅግ ፈጠራ የተሞላባቸው፣ ራዕይ ያላቸው እና በውበታቸው የሚያስደምሙ ሥራዎች ናቸው። Zacapa Reserva Limitada 2019 የረም ማሸጊያ ዲዛይን ወደር የማይገኝለት ዋጋ የሚሰጥ እጅግ የተመሰገነ፣ አዝማሚያ ፈጣሪና ታላቅ ፈጠራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የወርቅ ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን በእጅጉ የሚጠቅምና የሚያስፋፋ አስደናቂና የተከበረ ፕሮጀክት ነው። Zacapa Reserva Limitada 2019 የረም ማሸጊያ ዲዛይን ጠንካራ የፍላጎት ስሜት ይፈጥራል፣ ፍቅርን ይቀሰቅሳል፣ ፈጠራን ያበረታታል እንዲሁም ይማርከናል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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