AS Women Empowerement የድርጅት ስጦታ by Antonia Skaraki

AS Women Empowerement የድርጅት ስጦታ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award የብረት ሽልማት in የስጦታ ዕቃ ዲዛይን Competition Category.

ብረትስጦታ ዕቃ· 2024

AS Women Empowerement የድርጅት ስጦታ

by Antonia Skaraki

Client: As

A' Design Award የብረት ሽልማት Winner in ስጦታ ዕቃ Category

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The Design

About AS Women Empowerement የድርጅት ስጦታ

A|S ማንኛውም የዘር ብሄር፣ ሃይማኖት ወይም ማህበራዊ ደረጃ ያላቸውን ሴቶች ማብቃት በሚለው ፍላጎት ተነሳሽቶ እንደ መግለጫና የድርጊት ጥሪ የሚያገለግል ዓመታዊ የድርጅት ስጦታ ለመንደፍ ወሰነ። ባህላዊ የግሪክ መጠጥ የሆነ ክሬታን ጺኩዲያ፣ የተለያዩ ሴቶችን ለማመላከት የተቀረጹ ጠርሙሶችን ሞላ፤ እያንዳንዳቸው በጥንታዊ ሳይክላዲክ ምስሎች አነሳሽነት የተነደፈ ለመዝጊያ ልዩ የሸክላ ፊት ያላቸው። እነዚህ ጠርሙሶች ነጻነት፣ ለውጥ፣ እኩልነት፣ ፍትህ፣ ትምህርት፣ ምርጫ እና ጥንካሬ የሚሉትን ጭብጦች አስተላልፈዋል። እያንዳንዱ ጠርሙስ ጥበባዊ የግራፊክ ምስሎችና የግድግዳ ፖስተር ጋር በተለየ ሳጥን ውስጥ ተቀምጧል።

The Recognition

About the A' Design Award የብረት ሽልማት

AS Women Empowerement የድርጅት ስጦታ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። AS Women Empowerement የድርጅት ስጦታ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። AS Women Empowerement የድርጅት ስጦታ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi