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Ings የቆዳ እንክብካቤ ማሸጊያ by Jason Chan - Offesc Design

Ings የቆዳ እንክብካቤ ማሸጊያ by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 A' Design Award የብረት ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብረትማሸጊያ· 2024

Ings የቆዳ እንክብካቤ ማሸጊያ

by Jason Chan - Offesc Design

Client: Ings Yingshu Group

A' Design Award የብረት ሽልማት Winner in ማሸጊያ Category

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Colors

The Design

About Ings የቆዳ እንክብካቤ ማሸጊያ

Ings ለቆዳ እንክብካቤ ውጤቶች ስብስብ የተነደፈ የማሸጊያ ንድፍ ነው። ንድፉ ወደ ቆዳው ጥልቅ ንብርብሮች ለመድረስ እንደ ምሳሌ የጥይት ቅርፅን ይጠቀማል። የስነ-ሕንፃ ቴክኒኮች የብራንዱን ባለሙያ ቴክኖሎጂ የሚገልጽ ባለብዙ ገፅታ ማቅረቢያ ይፈጥራሉ። ዋናው አርማ ቁልፍ የብራንድ ክፍሎች በተለያዩ የምርት ዓይነቶች ላይ ግልጽ እንዲሆኑ ተቀላል ተደርጓል። ፕላስቲክ-አልባ ዚፕ ያላቸው የመልእክተኛ ሳጥኖች የማጣበቂያ ማጣበቂያ ተክተዋል፣ FSC-ተመስክሮላቸው የማር ወለላ ወረቀት የንዝረት መከላከያ ይሰጣል፣ እና የአኩሪ አተር ቀለም መበስበስን ይደግፋል።

The Recognition

About the A' Design Award የብረት ሽልማት

Ings የቆዳ እንክብካቤ ማሸጊያ የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Ings የቆዳ እንክብካቤ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Ings የቆዳ እንክብካቤ ማሸጊያ በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensions & Packaging
Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tags
Love Self, Nature, Real, Science, Technology
Production Technology
In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Design Challenge
With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Research
After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiration
The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Project Duration
The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Operation Flow
The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Image Credits
Photographer Ings, shanghai, 2022

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