The Wine Bag ማሸጊያ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2024
The Wine Bag ማሸጊያ
Client: The Wine Bag
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #152156The Design
About The Wine Bag ማሸጊያ
ለሊድል እንደ ገና የተወሰነ እትም በልዩ ሁኔታ የተዘጋጀ፣ ኤኤስ ለደንበኛው ዘ ዋይን ባረል የ1.5 ሊትር በሳጥን ውስጥ ያለ ከፊል-ደረቅ ወይን ማሸጊያ ፈጠረ። መያዣው እንደ እጅ ቦርሳ እንዲመስል የተነደፈ ሲሆን፣ የበዓል ስሜት ለማነሳሳት እና የቅንጦት ስሜት ለመስጠት የወርቅ ንጥረ ነገሮች ተጨምረዋል። የቆዳ ሸካራነት ማካተት መልክውን ከፍ አድርጎ፣ እውነተኛ እና ውድ የሆነ ስሜት ሰጥቷል። ለውጡን ለማጠናቀቅ፣ ቀይ ገመድ እንደ ማያያዣ ተያይዞ ለቦርሳው ንድፍ ትክክለኛነት አበርክቷል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
The Wine Bag ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። The Wine Bag ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። The Wine Bag ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Dimensions & Packaging
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Tags
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Production Technology
- The package is a bag in box for wine. The outside is paperback.
- Design Challenge
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Research
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Inspiration
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Project Duration
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Operation Flow
- Product was distributed in all Lidl supermarkets throughout Greece.
- Team Members
- creative director: Antonia Skaraki and art director: Andreas Deskas
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
