Jingting Mountain Scenic Area የምርት ስም ማንነት by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2024
Jingting Mountain Scenic Area የምርት ስም ማንነት
by Zhejiang Gongshang University
Client: Anhui · Jingting Mountain Scenic Area
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #152983The Design
About Jingting Mountain Scenic Area የምርት ስም ማንነት
የጂንግቲንግ ተራራ የመስህብ አካባቢ በቻይና አንዋይ ግዛት ውስጥ ለሚገኝ ቁልፍ የመስህብ ቦታ እና ብሔራዊ የደን ፓርክ የተፈጠረ የምርት ስም ማንነት ነው። ይህ ማንነት በሥዕል አማካኝነት ባህላዊ ፍለጋ በሚደረግበት ሐሳብ ላይ የተመሠረተ ሲሆን፣ ጉብኝቱ በጥቅልል ሥዕል ውስጥ የሚደረግ የእግር ጉዞ እንዲመስል ያደርገዋል። የተራራ እይታዎች፣ የመዝናኛ ማረፊያ ቅርጾች፣ ጸጥ ያሉ ደመናዎች፣ የዱር ክሬኖች እንዲሁም የአካባቢው ነጭ አረቄ እና አረንጓዴ ሻይ ወደ ግራፊክ ቋንቋው ተቀርጸዋል። ስድስት ረዳት ግራፊኮች ዋናውን ምልክት የሚደግፉ ሲሆን በብዙ አጋጣሚዎች ሊተገበሩ ይችላሉ። ንድፉ ቀድሞ የነበረውን ጠባብ ይግባኝ ያለውን ምስል በመተካት ለዲጂታል ሚዲያ ተስማሚ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Jingting Mountain Scenic Area የምርት ስም ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Jingting Mountain Scenic Area የምርት ስም ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Jingting Mountain Scenic Area የምርት ስም ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- Dimensions & Packaging
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- Tags
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- Production Technology
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- Research
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- Inspiration
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- Project Duration
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
- Team Members
- Designer: Kan Zhao
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