Imoment ዝቅተኛ አልኮል የሚዛ ያላቸው ወይኖች ተከታታይ by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የምግብ፣ መጠጥ እና የምግብ ጥበብ ዲዛይን Competition Category.
ነሐስየምግብ ጥበብ· 2024
Imoment ዝቅተኛ አልኮል የሚዛ ያላቸው ወይኖች ተከታታይ
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award የነሐስ ሽልማት Winner in የምግብ ጥበብ Category
Verified Award Winner
Verify Award Status for #154735The Design
About Imoment ዝቅተኛ አልኮል የሚዛ ያላቸው ወይኖች ተከታታይ
ወጣት ሸማቾች የመዝናኛ፣ የደስታ እና ከሌሎች ጋር የመካፈል ስሜትን የሚያመጣ መጠነኛ መሰመመት ለማግኘት ዝቅተኛ አልኮል ያላቸውን መጠጦች ይመርጣሉ። imoment መጠጦችን ሲከፍቱ የራሳቸውን ልዩ ጊዜያት በተሻለ መንገድ እንዲያሳልፉ ያግዛል፣ የimoment ዋና የሽያጭ ነጥብ በገበያ ላይ ካሉ ብዙ ተመሳሳይ ምርቶች ጋር ሲነጻጸር በዲዛይን የሚደነቁ፣ ውብ እና የማይረሱ ጊዜያትን በዝቅተኛ አልኮል ተከታታይ ውስጥ የማቅረብ ቁርጠኝነቱ ነው። የእይታ እና የሰውነት መሰመመትን በማዋሃድ ምርቱ መጠነኛ ስካር የሚሰጥ ጠቅላላ ተሞክሮ ይሰጣል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Imoment ዝቅተኛ አልኮል የሚዛ ያላቸው ወይኖች ተከታታይ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Imoment ዝቅተኛ አልኮል የሚዛ ያላቸው ወይኖች ተከታታይ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Imoment ዝቅተኛ አልኮል የሚዛ ያላቸው ወይኖች ተከታታይ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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