Yellow Crane Tower ውሃ ማሸጊያ by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2024
Yellow Crane Tower ውሃ ማሸጊያ
by Jin Zhang
Client: Wuhan Sanbu Brand Design
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #154744The Design
About Yellow Crane Tower ውሃ ማሸጊያ
ይህ በቢጫ ክሬን ማማ የሚመረት ለመጠጥ የተፈጥሮ የምንጭ ውሃ ነው። ዲዛይነሩ በጽሁፍ እና በግራፊክስ መካከል ያለውን ድንበር ለመስበር የፊደላትን የመሳል ዘዴ በመጠቀም የ3500 ዓመት ዕድሜ ያለውን የዉሃን ባህል ወደ የቢጫ ክሬን ማማ ሦስት ፊደላት በማቀናጀት የብራንዱን እና የከተማውን አውድ በቀጣይነት ያጠናክራል። የጠርሙሱ ክዳን ዲዛይን መነሳሳት ከነጭ ደመና ቢጫ ክሬን ውስጥ ከሚገኘው የማይሞት ክሬን መንዳት የመጣ ሲሆን የቢጫ ክሬን ማማን ዘላለማዊ ውበት ያስተላልፋል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Yellow Crane Tower ውሃ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Yellow Crane Tower ውሃ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Yellow Crane Tower ውሃ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
- Dimensions & Packaging
- 225mmx60mmx60mm
- Tags
- Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
- Production Technology
- In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
- Design Challenge
- The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
- Research
- The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
- Inspiration
- The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
- Project Duration
- The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
- Operation Flow
- The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.
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