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T'aom የፍራፍሬ ጭማቂ ማሸጊያ by Binggrae Design Team

T'aom የፍራፍሬ ጭማቂ ማሸጊያ by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ነሐስማሸጊያ· 2024

T'aom የፍራፍሬ ጭማቂ ማሸጊያ

by Binggrae Design Team

Client: Binggrae

A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category

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Verified Award Winner

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Colors

The Design

About T'aom የፍራፍሬ ጭማቂ ማሸጊያ

ት'ኦም ከተፈጥሯዊ ግብዓቶች ብቻ ለተዘጋጀ የቀዝቃዛ ፍራፍሬ ጭማቂ የምርት ስም የተነደፈ የማሸጊያ ዲዛይን ነው። የምርት ስሙ አርማ የጥቅስ ምልክቶችን እንደ ቀለም ማድመቂያ ይጠቀማል፣ እንዲሁም የትኩስ ፍራፍሬ ምስሎች በሁሉም ምርቶች ላይ ተካትተው ለምርት ስብስቡ ወጥ የሆነ መልክ ይሰጣሉ። ማሸጊያው ብክነትን ለመቀነስ ታስቦ የተዘጋጀ ነው። ከአልሙኒየም ክዳን ይልቅ ተላጣቂ ካፕ (strip cap) ጥቅም ላይ ውሏል፣ እንዲሁም የአካባቢ ጥበቃ መለያው ውሃ ሲነካ በቀላሉ ስለሚላቀቅ ተጠቃሚዎች ለዳግም መጠቀም (recycling) እንዲያመቻቸው ይረዳል። የት'ኦም ምርት ስብስብ የጭማቂ ጠርሙሶችን፣ የጭማቂ ካርቶኖችን እና በፍራፍሬ ጣዕም የተዘጋጁ የአይስ ክሬም ባርሶችን ያካትታል።

The Recognition

About the A' Design Award የነሐስ ሽልማት

T'aom የፍራፍሬ ጭማቂ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። T'aom የፍራፍሬ ጭማቂ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። T'aom የፍራፍሬ ጭማቂ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging
235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags
fruit juice
Production Technology
As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration
The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration
The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents
Copyrights belong to Binggrae Co., Ltd.
Team Members
Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits
Binggrae

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