Ave Natur የመጠጥ ካርቶን ማሸጊያ በ Misteli Creative Agency የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስማሸጊያ· 2024
Ave Natur የመጠጥ ካርቶን ማሸጊያ
ደንበኛ: Misteli Creative Agency
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #159247 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Ave Natur የመጠጥ ካርቶን ማሸጊያ
Ave Natur በአጃ (ኦት) ላይ የተመሰረቱ የወተት ተለዋጭ ምርቶች ስብስብ ማሸጊያ ንድፍ ነው። ስብስቡ ለመግረፍ፣ ለማብሰያ እና ለባሪስታ አገልግሎት የሚውሉ የአጃ መጠጦችን፣ የቸኮሌት ጣዕም ያለው የአጃ መጠጥ እና ስሙዚዎችን ያካትታል። ትላልቅ የቀለም ብሎኮች እና የስካንዲኔቪያ ንድፎች የምርቱን ፊንላንዳዊ መገኛ የሚገልጹ ሲሆኑ ገዢዎች እያንዳንዱን ምርት እንዲለዩ ይረዳሉ። ካርቶኖቹ በዋናነት ከተረጋገጡ ደኖች ከሚገኝ የወረቀት ሰሌዳ የተሠሩ እና እንደገና ጥቅም ላይ ሊውሉ የሚችሉ ናቸው። ከሸንኮራ አገዳ የተሠሩ ተክል-ተኮር ክዳኖች ጥቅም ላይ ውለዋል። ፍሌክሶግራፊክ ህትመት ተተግብሯል። የማሸጊያ መጠኖቹ አንድ ሊትር እና 250 ሚሊሊትር ናቸው።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
Ave Natur የመጠጥ ካርቶን ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Ave Natur የመጠጥ ካርቶን ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Ave Natur የመጠጥ ካርቶን ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
- ልኬቶች እና ማሸጊያ
- 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing - መለያዎች
- Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
- የማምረቻ ቴክኖሎጂ
- When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
- የዲዛይን ተግዳሮት
- One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
- ምርምር
- To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
- መነሳሻ
- What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
- የፕሮጀክት ጊዜ
- This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
- የሥራ ሂደት
- What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
- የቡድን አባላት
- Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel - የምስል ምስጋና
- Misteli Creative Agency
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