B For Good Leaders ምስላዊ ማንነት በ Misteli Creative Agency የተሠራ ሲሆን በ የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2024 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።
ነሐስግራፊክ· 2024
B For Good Leaders ምስላዊ ማንነት
ደንበኛ: Misteli Creative Agency
በ ግራፊክ ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #159250 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ B For Good Leaders ምስላዊ ማንነት
ቢ ፎር ጉድ ሊደርስ ለንግድ መሪዎች ዓለም አቀፍ አውታረ መረብ የተዘጋጀ ምስላዊ ማንነት ነው። ብርቱካናማ፣ የሙቀትና የደስታ ቀለም፣ ዋናው ቀለም ነው። ብርቱካናማው ከተለያዩ ሞቅ ያሉ ቀለማት እና በአውታረ መረቡ ውስጥ ያሉትን የሰዎችና የእንቅስቃሴዎችን ልዩነት ከሚያንፀባርቁ ንድፎች ጋር ተዳምሮ ቀርቧል። በማዕከል ላይ የሚገኝ አንድ ዓይን የአውታረ መረቡን ራዕይ እና ዓለምን የሚመለከትበትን መንገድ ይወክላል። ይህ ማንነት በድረ-ገጽ፣ በዜና ደብዳቤዎች እና በማህበራዊ ሚዲያ ላይ እንዲሁም እንደገና ጥቅም ላይ ሊውሉ በሚችሉ ጨርቆች፣ በተፈጥሮ በሚበሰብስ ካርቶን እና በዳግም ጥቅም ላይ በዋለ ወረቀት በተገነቡ የጉባኤ አዳራሾች ላይ ተግባራዊ ተደርጓል።
እውቅናው
ስለ A' Design Award የነሐስ ሽልማት
B For Good Leaders ምስላዊ ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። B For Good Leaders ምስላዊ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። B For Good Leaders ምስላዊ ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
- ልኬቶች እና ማሸጊያ
- The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
- መለያዎች
- Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
- የማምረቻ ቴክኖሎጂ
- The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
- የዲዛይን ተግዳሮት
- This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
- ምርምር
- Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
- መነሳሻ
- The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
- የፕሮጀክት ጊዜ
- The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
- የሥራ ሂደት
- Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.
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ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
