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High Mountains Flowing Water የኤግዚቢሽን ምስላዊ መለያ by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water የኤግዚቢሽን ምስላዊ መለያ by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 A' Design Award የብር ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.


ብርግራፊክ· 2025

High Mountains Flowing Water የኤግዚቢሽን ምስላዊ መለያ

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

A' Design Award የብር ሽልማት Winner in ግራፊክ Category

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The Design

About High Mountains Flowing Water የኤግዚቢሽን ምስላዊ መለያ

ከፍተኛ ተራሮች የሚፈስ ውሃ (High Mountains Flowing Water) ለቻይናና ለጣሊያን ጥበብ ኤግዚቢሽን የተፈጠረ ፖስተር እና ምስላዊ መለያ ነው። ንድፉ የምስራቅና የምዕራብ አካላትን በማዋሃድ የባህል ልውውጥን ይገልጻል። የተራራና የውሃ ቻይንኛ ፊደላት ከእንግሊዝኛ ፊደላት ጋር በአንድ ተንሳፋፊ የካሊግራፊ እንቅስቃሴ ተጣምረዋል፤ M እና W ፊደላትም የሮማን አምድ የሚያስታውስ ቅርጽ ይፈጥራሉ። የቀይ፣ ነጭ እና አረንጓዴ ቀለማት ስብስብ የጣሊያንን ባንዲራ ያመለክታል። የኤግዚቢሽኑ ርዕስ፣ ቀን እና ስፍራ ለፈጣን ግንዛቤ በትልቅ የፊደል መጠን ተቀምጠዋል። የእጅ ቦርሳዎች፣ ማራገቢያዎች እና የሰራተኞች መለያ ባጆች ተመሳሳይ ምስላዊ ንድፍ ይጋራሉ።

The Recognition

About the A' Design Award የብር ሽልማት

High Mountains Flowing Water የኤግዚቢሽን ምስላዊ መለያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። High Mountains Flowing Water የኤግዚቢሽን ምስላዊ መለያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። High Mountains Flowing Water የኤግዚቢሽን ምስላዊ መለያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology
This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge
This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration
This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow
The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members
Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits
LanceDesign(Guangzhou)Co.,LTD

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