Ken14 የቢራ ማሸጊያ በ China Resources Snow Breweries የተሠራ ሲሆን በ የማሸጊያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የብር ሽልማት አሸናፊ ነው።
ብርማሸጊያ· 2025
Ken14 የቢራ ማሸጊያ
በ China Resources Snow Breweries
ደንበኛ: China Resources Snow Breweries
በ ማሸጊያ ምድብ ውስጥ የ A' Design Award የብር ሽልማት አሸናፊ
የተረጋገጠ የሽልማት አሸናፊ
ለ #163372 የሽልማት ሁኔታ ያረጋግጡንድፉ
ስለ Ken14 የቢራ ማሸጊያ
ኬን 14 ከአገር ውስጥ ገብስ ለተሰራ ቢራ የተፈጠረ ማሸጊያ ነው። ዲዛይኑ የሁሉንቡር የገብስ እርሻዎችን ተፈጥሯዊ ትዕይንት በአብስትራክት መልክ ያቀርባል፣ ነጭ፣ አረንጓዴ እና ወርቃማ ቀለሞችን በመጠቀም የገብስን ከችግኝ እስከ ብስለት ያለውን እድገት ያስታውሳል። አቀማመጡ እና ጽሑፉ የቆዩ የቻይና ጋዜጦችን ስልት ይከተላሉ፣ ይህም ቀላል ንባብን ይደግፋል። ቁሳቁሶቹ ከተጠቀመ ገብስ ብቅል የተሰራ ባዮ-መሰረት ያለው የቆዳ አማራጭ፣ ያልተሸመነ ጨርቅ፣ እንደገና ጥቅም ላይ ሊውል የሚችል የክራፍት ወረቀት ከረጢት እና በተፈጥሮ የሚበሰብስ የወረቀት ሳጥን ያካትታሉ፣ እነዚህም የአካባቢ ጥበቃን ለመደገፍ የተመረጡ ናቸው።
እውቅናው
ስለ A' Design Award የብር ሽልማት
Ken14 የቢራ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Ken14 የቢራ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Ken14 የቢራ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
ከንድፉ በስተጀርባ
የፕሬስ ኪት
ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።
- ልዩ ባህሪያት
- Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
- ልኬቶች እና ማሸጊያ
- Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm - መለያዎች
- Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
- የማምረቻ ቴክኖሎጂ
- The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image. - የዲዛይን ተግዳሮት
- The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
- ምርምር
- In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
- መነሳሻ
- Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
- የፕሮጀክት ጊዜ
- The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
- የሥራ ሂደት
- The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
- የቡድን አባላት
- Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu
ስፖንሰር የተደረገ
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ተጨማሪ ለማሰስ
ተዛማጅ ንድፎች
ከተመሳሳይ ምድብ ውስጥ በጥራት የተመረጡ ተጨማሪ ሽልማት-አሸናፊ ንድፎችን ያስሱ።
