West Lake Beer የቢራ ማሸጊያ by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2025
West Lake Beer የቢራ ማሸጊያ
by China Resources Snow Breweries
Client: China Resources Snow Breweries
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
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- Verified Award Winner
- Verify Award Status for #163374
The Design
About West Lake Beer የቢራ ማሸጊያ
ዌስት ሌክ ቢራ ለታሸገ ቢራ የተዘጋጀ የማሸጊያ ንድፍ ነው። ንድፉ በሃንግዡ የሚገኘውን የዌስት ሌክ ትዕይንት መሰረት በማድረግ፣ የተሰበረውን ድልድይ እና ጨረቃን የሚያንጸባርቁትን ሶስት ኩሬዎች እንደ ረቂቅ የእይታ ምልክቶች ይተረጉማል። የፊደል አጻጻፉ የማህተም ጽሁፍን ከሶንግ ሥርወ መንግሥት የካሊግራፊ ዘይቤ ጋር ያጣምራል። የውጭው ሳጥን ለስላሳ የመዳሰስ ጥራት እንዲኖረው በወርቅ ማህተም እና በማት ፊልም ተጠናቋል። ጠርሙሱ ከከፍተኛ ጥራት ካለው አረንጓዴ መስታወት የተሰራ ሲሆን፣ ይህም የአልትራቫዮሌት ብርሃንን በመገደብ የቢራውን ጣዕም ለመጠበቅ ይረዳል። በጠርሙሱ ላይ የሚታዩት የድንጋይ ማማዎች የእያንዳንዱን ጣዕም ጥንካሬ ያመለክታሉ።
The Recognition
About the A' Design Award የብር ሽልማት
West Lake Beer የቢራ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። West Lake Beer የቢራ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። West Lake Beer የቢራ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
- Dimensions & Packaging
- product dimensions, 64.5 mm x 64.5 mm x 250 mm
- Tags
- Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
- Production Technology
- The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer. - Design Challenge
- The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer. - Research
- Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
- Inspiration
- Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
- Project Duration
- The project was designed and developed in December 2022 in Beijing.
- Operation Flow
- The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
- Team Members
- Qiguang Li, Celine Zhou, Xiaowei He
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