Threegun የማሸጊያ ንድፍ by E2W Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2025
Threegun የማሸጊያ ንድፍ
by E2W Studio
Client: E2W Studio
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
- 11,154
- Verified Award Winner
- Verify Award Status for #167210
The Design
About Threegun የማሸጊያ ንድፍ
ከተመሠረተበት ጊዜ ጀምሮ፣ Threegun በቻይና ባህል ውስጥ ጥልቅ ሥር የሰደደውን ቀይ ቀለም እንደ የእይታ ማንነቱ ዋና አካል አድርጎ ያለማቋረጥ ሲጠቀምበት ቆይቷል። ቀዩ ድምፀት በብራንዱ የእይታ ስርዓት ውስጥ መቆየት ካለባቸው አስፈላጊ ንብረቶች መካከል አንዱ ተደርጎ ይቆጠራል። በማሸጊያ ውስጥ የግሪድ ስርዓቶችን በስርዓት መጠቀም አቀማመጡን አንድ ያደርጋል። የማሸጊያውን ዳራ በተመለከተ፣ ንድፍ አውጪው Three የሚለውን ቁምፊ በዘመናዊ መልኩ ወደ ንድፍ ሥርዓቱ አዋህዶታል። ይህ ምስል ለThreegun ቁልፍ የእይታ ንብረት ሆኖ ቀጥሏል፣ በቀጣይ የእይታ ንድፋቸው ውስጥም ጉልህ ሚና መጫወቱን ቀጥሏል።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Threegun የማሸጊያ ንድፍ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Threegun የማሸጊያ ንድፍ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Threegun የማሸጊያ ንድፍ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
- Dimensions & Packaging
- Width 58mm x Depth 134mm x Height 255mm
- Tags
- Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
- Production Technology
- In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
- Design Challenge
- It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
- Research
- In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
- Inspiration
- As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
- Project Duration
- The project was completed in 2024.
- Operation Flow
- More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
- Image Credits
- Floating Stop
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