Shengquan የቢራ ማሸጊያ by Ningbo Mebox Brand Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award የነሐስ ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ነሐስማሸጊያ· 2025
Shengquan የቢራ ማሸጊያ
by Ningbo Mebox Brand Design Co., Ltd
Client: China Resources Snow Breweries (China) Qinghai Sales Branch
A' Design Award የነሐስ ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #172352The Design
About Shengquan የቢራ ማሸጊያ
ሸንግኳን በቲቤት ባህል ከተነሳሳ የቢራ ማሸጊያ ዲዛይን ነው። ጠርሙሱ የኩንሉን ምንጭ ውሃን ንጽህና የሚያመለክት ዋነኛ የሰማያዊ ቀለም ድምጸት የተጠቀመ ሲሆን፣ የበረዶ ተራሮችን ጫፎች የሚያስታውሱ የብር ቀለም ድምጸቶችንም ይዟል። የባህላዊ የቲቤት ካባዎች ምስሎችና የመልካም ምኞት መስቀል ንድፎች ከዘመናዊ የእይታ ስልት ጋር ተዳምረው ቀርበዋል። ግልጽ የፊደል አጻጻፍና ጠንካራ ቀለማት መለያውን ለንባብ ቀላል ያደርጉታል። መለያውና የውጭ ማሸጊያው እንደገና ጥቅም ላይ ሊውል ከሚችል ወረቀት የተሠሩ ናቸው። ጠርሙሱ ከመስታወት የተሠራ ሲሆን ክዳኑ ደግሞ ከብረት የተሠራ ነው። ማሸጊያው በ238 በ75 በ75 ሚሊሜትር መጠን አለው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Shengquan የቢራ ማሸጊያ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Shengquan የቢራ ማሸጊያ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Shengquan የቢራ ማሸጊያ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
- Dimensions & Packaging
- 238mm*75mm*75mm
- Tags
- Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
- Production Technology
- This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
- Design Challenge
- The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
- Research
- As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value. - Inspiration
- Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
- Project Duration
- The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
- Operation Flow
- The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions. - Team Members
- Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang
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