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Guojiao 1573 የባይጂዩ ማሸጊያ by Wen Liu

Guojiao 1573 የባይጂዩ ማሸጊያ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብርማሸጊያ· 2026

Guojiao 1573 የባይጂዩ ማሸጊያ

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award የብር ሽልማት Winner in ማሸጊያ Category

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The Design

About Guojiao 1573 የባይጂዩ ማሸጊያ

ጉዎጂያኦ 1573 ለከፍተኛ ደረጃ የቻይና ባይጂዩ መጠጥ የተዘጋጀ ውሱን-እትም የማሸጊያ ዲዛይን ነው። ዲዛይኑ በቻይና ባህል ውስጥ የበረከት ምልክት ከሆነው ሎንግ (የቻይና ዘንዶ) ተመስጦ የተሠራ ነው። ባለሦስት አቅጣጫ ቅርጻ ቅርጽ ሎንግን በጠርሙሱም ሆነ በውጫዊው ማሸጊያ ላይ ያሳያል፣ የምስሉ ክፍሎችም በቅርጾቹ ውስጥ ተደብቀው ይቀራሉ። ጠርሙሱ በጥንታዊ የእቶን ማብሰያ የሸክላ ቴክኒክ የተሠራ ሲሆን በእጅ ተቀርጿል። ማሸጊያው 205 በ170 በ295 ሚሊሜትር ይለካል። የተረጋጋውና የተዋበው ቅርጽ ተጠቃሚው ማሸጊያውን እንዲመረምርና እንዲከፍት ይጋብዛል።

The Recognition

About the A' Design Award የብር ሽልማት

Guojiao 1573 የባይጂዩ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Guojiao 1573 የባይጂዩ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Guojiao 1573 የባይጂዩ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging
205mm*170mm*H295mm
Tags
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology
The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge
As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration
The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration
March 2024, Shenzhen, China
Operation Flow
The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

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