Connect To Turkiye Aegean Part ባህላዊ ዝግጅት by Turkish Airlines is a highly esteemed winner of the very prestigious 2026 A' Design Award የብረት ሽልማት in የዝግጅት እና ክስተት ዲዛይን Competition Category.
ብረትዝግጅት· 2026
Connect To Turkiye Aegean Part ባህላዊ ዝግጅት
Client: Turkish Airlines
A' Design Award የብረት ሽልማት Winner in ዝግጅት Category
Verified Award Winner
Verify Award Status for #175016The Design
About Connect To Turkiye Aegean Part ባህላዊ ዝግጅት
ኮኔክት ቱ ቱርኪዬ ኤጂያን ፓርት በአንድ ቦታ የተወሰነ ዝግጅት ሳይሆን እንደ ተንቀሳቃሽ ትረካ የተነደፈ በበርካታ ከተሞች የሚካሄድ ባህላዊ ዝግጅት ነው። እንግዶች በበርካታ ከተሞች ውስጥ ይመራሉ፣ እያንዳንዱ ከተማም የራሱን ጭብጥ እና የስሜት ህዋሳት ተሞክሮ ያቀርባል። መስተጋብር በስክሪኖች ፋንታ በቦታ፣ በታሪክ እና በአካባቢ አቀማመጥ በኩል ይከናወናል። በኤፌሶን አርኪኦሎጂያዊ ስፍራ ላይ ሁሉም ተከላዎች ከፍ ባሉ ሞጁላር መድረኮች ላይ የተገነቡ ሲሆን በዚህም ምንም ማጣበቂያዎች፣ መልህቆች ወይም ከባድ መሳሪያዎች ጥንታዊውን መሬት አልነኩም። የቅርስ ጥበቃ እና የአካባቢ ትክክለኛነት ከትዕይንት እና ከመጠን በፊት ቅድሚያ ተሰጥቷቸዋል።
The Recognition
About the A' Design Award የብረት ሽልማት
Connect To Turkiye Aegean Part ባህላዊ ዝግጅት የA' Design Award የብረት ሽልማት አሸናፊ ነው፤ ይህም በጥሩ ሁኔታ ከተነደፉ ፈጠራዎች የሚጠበቁትን ሙያዊና ኢንዱስትሪያዊ መስፈርቶች ለሚያሟሉ ጥሩ ዲዛይኖች የሚሰጥ ከፍተኛ ክብር ያለው እውቅና ነው። የብረት አሸናፊዎች የፈጣሪዎቻቸውን ታላቅ ችሎታ፣ ከፍተኛ ልዩ ሙያ፣ የባለሙያ ግንዛቤ እና የፈጠራ አቅም ያሳያሉ። Connect To Turkiye Aegean Part ባህላዊ ዝግጅት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ ተግባራዊና ፈጠራ የተሞላበት ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብረት ሽልማትን ያሸነፈ ዲዛይን የኢንዱስትሪ ምርጥ ልምዶችን ያዋህዳል፤ ከእውቀትና ከተሰጥኦ ጋር የተሳሰሩ ብቁ ቴክኒካዊ ባህሪያትም አሉት። Connect To Turkiye Aegean Part ባህላዊ ዝግጅት በጥልቅነቱ የተከበረ ሲሆን ዓለምን የተሻለ ቦታ ለማድረግ የሚረዱ የሕይወት ጥራት ማሻሻያዎችን ለማቅረብ የተነደፈ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
- Tags
- Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
- Production Technology
- To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.
Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.
Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage. - Design Challenge
- The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
- Research
- Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
- Inspiration
- This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
- Project Duration
- The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
- Operation Flow
- The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
- Image Credits
- All visual and media credits: Turkish Airlines
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