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SugarLady Ladies Brand Pop-up Store ብቅ-ጥፋ መደብር የውስጥ ንድፍ by Prism Design

SugarLady Ladies Brand Pop-up Store ብቅ-ጥፋ መደብር የውስጥ ንድፍ by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award የብር ሽልማት in የውስጥ ማስዋብ ዲዛይን Competition Category.


ብርውስጥ ማስዋብ· 2017

SugarLady Ladies Brand Pop-up Store ብቅ-ጥፋ መደብር የውስጥ ንድፍ

by Prism Design

Client: Prism Design

A' Design Award የብር ሽልማት Winner in ውስጥ ማስዋብ Category

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The Design

About SugarLady Ladies Brand Pop-up Store ብቅ-ጥፋ መደብር የውስጥ ንድፍ

ሹገርሌዲ በቻይና፣ ሻንጋይ ውስጥ ለሚገኝ የሴቶች አልባሳት ብራንድ የተነደፈ ብቅ-ጥፋ መደብር የውስጥ ንድፍ ነው። የስኳር ክሪስታል እንደ ዋና ጭብጥ ተወስዶ የውስጡን ንድፍ ከብራንዱ ስም ጋር ያገናኛል። እያንዳንዱ የማሳያ ክፍል ከብረት ፍሬም የተሠራ ሲሆን በኢንዱስትሪያዊ ናይሎን ወረቀት ተሸፍኗል። 600 በ600 ሚሊሜትር የሆኑ የLED ፓነሎች ክፍሎቹን ከውስጥ ያበሩዋቸዋል፣ በዚህም እያንዳንዱ ክፍል ለስላሳ ብርሃን ይፈነጥቃል። ክፍሎቹ ቀላልና ቀላል ክብደት ያላቸው በመሆናቸው በተለያዩ አቀማመጦች ሊገጣጠሙ፣ ሊንቀሳቀሱና እንደገና ሊደራጁ ይችላሉ። አጠቃላይ ስፋቱ 6 በ10 ሜትር ሲሆን የልብስ መልበሻ ክፍልንም ያካትታል።

The Recognition

About the A' Design Award የብር ሽልማት

SugarLady Ladies Brand Pop-up Store ብቅ-ጥፋ መደብር የውስጥ ንድፍ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። SugarLady Ladies Brand Pop-up Store ብቅ-ጥፋ መደብር የውስጥ ንድፍ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። SugarLady Ladies Brand Pop-up Store ብቅ-ጥፋ መደብር የውስጥ ንድፍ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging
The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags
Sugar, Woman cloth
Production Technology
The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge
As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research
The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration
The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration
The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow
The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members
Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits
Photographer:MAKOTO ADACHI

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