Vinicola Cherchi የወይን ጠጅ መሰየሚያዎች ንድፍ by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2017
Vinicola Cherchi የወይን ጠጅ መሰየሚያዎች ንድፍ
by Giovanni Murgia - Redfish Adv
Client: Vinicola Cherchi
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
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The Design
About Vinicola Cherchi የወይን ጠጅ መሰየሚያዎች ንድፍ
በ 1970 በሰርዲኒያ ለሚገኘው ታሪካዊ የወይን ጠጅ ለታሪክ አይነቶች የወይን መስመር መሰየሚያዎች እንደገና ማደራጀት ተሰርቷል ፡፡ የአዳዲስ ስያሜዎች ጥናት ኩባንያው ከሚከተለው ወግ ጋር ያለውን ግንኙነት ጠብቆ ለማቆየት ፈለገ ፡፡ ከቀዳሚው መሰየሚያዎች በተቃራኒ ከጥራጎቹ ጥራት ጋር በጥሩ ሁኔታ የሚሄድ የቅንጦት ቅጥን ለመስጠት ይሰራል። ስያሜዎቹ ክብደትን እና ዘይቤን ሳያስከትሉ የብሬይል ቴክኒኮችን በመጠቀም እየሠሩ ናቸው ፡፡ የአበባው ንድፍ መሠረት በዩኒኒ አቅራቢያ የሚገኘው የሳንታ ክበብ ቤተክርስትያን ንድፍ ንድፍ ስዕላዊ መግለጫን መሠረት በማድረግ የኩባንያው አርማም ነው ፡፡
The Recognition
About the A' Design Award የብር ሽልማት
Vinicola Cherchi የወይን ጠጅ መሰየሚያዎች ንድፍ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Vinicola Cherchi የወይን ጠጅ መሰየሚያዎች ንድፍ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Vinicola Cherchi የወይን ጠጅ መሰየሚያዎች ንድፍ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Dimensions & Packaging
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
- Tags
- wine, labels,
- Production Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Design Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use. - Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Project Duration
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Team Members
- Art Director: Giovanni Murgia
- Image Credits
- Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene
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