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KannuNaUm የወይን ጠጅ መሰየሚያዎች by Giovanni Murgia - Redfish Adv

KannuNaUm የወይን ጠጅ መሰየሚያዎች by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.


ብርማሸጊያ· 2019

KannuNaUm የወይን ጠጅ መሰየሚያዎች

by Giovanni Murgia - Redfish Adv

Client: Cantina Ogliastra

A' Design Award የብር ሽልማት Winner in ማሸጊያ Category

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Colors

The Design

About KannuNaUm የወይን ጠጅ መሰየሚያዎች

የ KannuNaUm የወይን መሰየሚያዎች ንድፍ በታሪካቸው እና ታሪካቸውን ሊወክል የሚችል ምልክቶችን በመፈለግ በተጣራ እና በትንሽ ዘይቤ ተለይቶ ይታወቃል። በ Longevity ምድር የወይን ጠጅ ገበሬዎች ክልል ፣ ባህል እና ፍላጎት በእነዚህ ሁለት የተቀናጁ ስያሜዎች ውስጥ ተይensedል። በ 3 ዲ ውስጥ በሚወጣው የወርቅ ቴክኖሎጅ በተሰራው የመቶ ዓመቱ የወይን ተክል ዲዛይን ሁሉም ነገር ይሻሻላል ፡፡ የእነዚህን ወይኖች ታሪክ የሚወክል እና ከእነሱ ጋር የተወለደውን ምድር ታሪክ ፣ በሰርዲኒያ ውስጥ ኦሊሊስትራራ የመተዳደሪያ ስፍራዎችን ታሪክ የሚያሳይ ምስል።

The Recognition

About the A' Design Award የብር ሽልማት

KannuNaUm የወይን ጠጅ መሰየሚያዎች የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። KannuNaUm የወይን ጠጅ መሰየሚያዎች እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። KannuNaUm የወይን ጠጅ መሰየሚያዎች ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimensions & Packaging
The labels are 120 mm x 130 mm
Tags
wine, history, label, sardinia, italy
Production Technology
The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Design Challenge
The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Research
The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiration
The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Project Duration
The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Operation Flow
The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Team Members
Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Image Credits
Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver

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