Butterfly የአውሮፕላን መቀመጫ by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የተሽከርካሪ፣ ተንቀሳቃሽነት እና ትራንስፖርት ዲዛይን Competition Category.
ብርተሽከርካሪ· 2020
Butterfly የአውሮፕላን መቀመጫ
by James Lee
Client: Butterfly Flexible Seating Solutions Limited
A' Design Award የብር ሽልማት Winner in ተሽከርካሪ Category
Verified Award Winner
Verify Award Status for #88997The Design
About Butterfly የአውሮፕላን መቀመጫ
ባተርፍላይ (Butterfly) ተለዋዋጭ የአውሮፕላን መቀመጫ ስርዓት ሲሆን በፕሪሚየም ኢኮኖሚ መቀመጫዎችና በቢዝነስ ክላስ ጠፍጣፋ አልጋ ስዊቶች መካከል መለወጥ የሚያስችል ነው። እያንዳንዱ ባተርፍላይ ስዊት እርስ በእርስ ተጋፍቶ የተቀመጡ ሁለት ወደኋላ የሚያዘነብሉ መቀመጫዎችን ይይዛል፣ ሁለቱም መቀመጫዎች አብረው እንደ ፕሪሚየም ኢኮኖሚ ይሸጣሉ። የካቢን ሠራተኞች የመስኮት ጎን መቀመጫውን ገልብጠው ጎን ሶፋ በመፍጠር ለአንድ ተሳፋሪ የቢዝነስ ክላስ ስዊት መፍጠር ይችላሉ። የመተላለፊያ ጎን መቀመጫውንም ጭምር መገልበጥ ለመተኛት የሚያገለግል ትልቅ ጠፍጣፋ ገጽ ይፈጥራል። ስርዓቱ አንቀሳቃሾች ካቢኑን ለሚለዋወጠው ፍላጎት እንዲያስተካክሉና የወለል ቦታን በብቃት እንዲጠቀሙ ያስችላቸዋል።
The Recognition
About the A' Design Award የብር ሽልማት
Butterfly የአውሮፕላን መቀመጫ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Butterfly የአውሮፕላን መቀመጫ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Butterfly የአውሮፕላን መቀመጫ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
- Tags
- Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
- Inspiration
- Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
- Project Duration
- The project started in 2014 in Hong Kong and is still ongoing.
- Operation Flow
- Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
- Patents
- Patented
- Team Members
- James Lee
Vincent Tam
Lars Rinne
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
