Mi Bluetooth Headset Mini የጆሮ ማዳመጫ ማሸጊያ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2020
Mi Bluetooth Headset Mini የጆሮ ማዳመጫ ማሸጊያ
by Xiaomi
Client: Xiaomi
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
Verified Award Winner
Verify Award Status for #89158The Design
About Mi Bluetooth Headset Mini የጆሮ ማዳመጫ ማሸጊያ
ሚ ብሉቱዝ ሄድሴት ሚኒ ለጥቅጥቅ የስፖርት ጆሮ ማዳመጫ የተፈጠረ ማሸጊያ ነው። የጆሮ ማዳመጫው ቅርፊት ቀላል ሆኖ አንድ ክብ ቁልፍ ይይዛል። ማሸጊያው የታዋቂ ሙዚቀኞችን ምስሎች ስለሚጠቀም፣ ኦቫል ቅርፊቱ እንደ ራስ፣ ቁልፉም እንደ ክፍት አፍ ይነበባል። ውጤቱም ዘማሪን ወይም መሪን ያመለክታል፣ ለቀላል ምርትም ባህሪ ይሰጣል። የPET ትሪ ጆሮ ማዳመጫውንና መቆጣጠሪያውን በፊት ለፊት ይይዛል፣ ሽቦዎቹ ግን ተደብቀው ይቆያሉ። የወረቀት ሽፋን አወቃቀሩን ጠንካራ ያደርገዋል። ንድፉ ከ18 እስከ 29 ዓመት ባሉ ተጠቃሚዎች ዘንድ ተወዳጅነትን ለማግኘት ያለመ ነው።
The Recognition
About the A' Design Award የብር ሽልማት
Mi Bluetooth Headset Mini የጆሮ ማዳመጫ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Mi Bluetooth Headset Mini የጆሮ ማዳመጫ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Mi Bluetooth Headset Mini የጆሮ ማዳመጫ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
- Dimensions & Packaging
- dimension: height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, packaging, colorful, musician
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element. - Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
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