Mi Band 3 የስፖርት ባንድ ማሸጊያ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የማሸጊያ ዲዛይን Competition Category.
ብርማሸጊያ· 2020
Mi Band 3 የስፖርት ባንድ ማሸጊያ
by Xiaomi
Client: Xiaomi
A' Design Award የብር ሽልማት Winner in ማሸጊያ Category
- 25,245
- Verified Award Winner
- Verify Award Status for #90017
The Design
About Mi Band 3 የስፖርት ባንድ ማሸጊያ
ሚ ባንድ 3 ለስፖርት ባንድ የተዘጋጀ የማሸጊያ ንድፍ ነው። ማሸጊያው ቀላል የ3 ቁጥር ምስል እንደ ዋና የእይታ ነጥብ ይጠቀማል፣ በዙሪያውም ከአትሌቲክስ ትራክ ተነሳስቶ የተሠራ ንድፍ አለው። ንድፉ በሙሉ ሳጥኑ ላይ ተዘርግቶ በቀላል መስመሮች የስፖርትን እንቅስቃሴ ያስተላልፋል። ሳጥኑ ከወረቀት የተቆረጠና የተጣጠፈ ሲሆን፣ ቁመቱ 108 ሚሊሜትር፣ ርዝመቱ 75 ሚሊሜትር እና ስፋቱ 32 ሚሊሜትር ነው። የተለያዩ ቀለሞች የተለያዩ ስሪቶችን ያመለክታሉ። ተከታታዩ በችርቻሮ መደርደሪያዎች ላይ ጎልቶ እንዲታይ ወጥ የሆነ ንድፍ ይይዛል።
The Recognition
About the A' Design Award የብር ሽልማት
Mi Band 3 የስፖርት ባንድ ማሸጊያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Mi Band 3 የስፖርት ባንድ ማሸጊያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Mi Band 3 የስፖርት ባንድ ማሸጊያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Dimensions & Packaging
- dimension
height 108, Length 75, width 32mm - Tags
- Sport, band, electronic, packaging, colorful
- Production Technology
- material: Paper
Structure: paper die cut and fold to box. - Design Challenge
- For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Research
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
- Project Duration
- The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
- Operation Flow
- In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
- Patents
- Copyrights belong to Xiaomi Inc, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
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