Seotun Saram ዋና ተግባር: የድርጅት መለያ (ኮርፖሬት አይደንቲቲ) by Yangji Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2020
Seotun Saram ዋና ተግባር: የድርጅት መለያ (ኮርፖሬት አይደንቲቲ)
by Yangji Kim
Client: Seotun Saram
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
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About Seotun Saram ዋና ተግባር: የድርጅት መለያ (ኮርፖሬት አይደንቲቲ)
Book Text: ሶቱን ሳራም እርዳታ ለሚፈልጉ ሰዎችን ከሙያዊ አማካሪዎች ጋር የሚያገናኝ አገልግሎት የድርጅት መለያ ነው። ስሙ ገና ያልተካነ ሰውን የሚያመለክት ሲሆን፣ መፈክሩ ሁሉም ሰው በችግር ተጀምሮ እንደሚማር ይገልጻል። አንድ ተረት ምክር ለማይለምዱ ሰዎች የምክር ሂደቱን ይተርካል። ታሪኩ ሁለት ገጸ-ባህሪያት አሉት፦ ሶቱን፣ የሚንከራተት አማካሪ ተጠቃሚ፣ እና ጎቡኪ፣ ዝግተኛ ግን አስተማማኝ አማካሪ። ሞቅ ያለ የወረቀት ንድፍ፣ የምሽት ሰማይን የሚያስታውስ ግጥማዊ የባህር ሰማያዊ ቀለም እና በእጅ የተሳሉ ምልክቶች የእይታ ስርዓቱን ይመሰርታሉ። ዓላማው ምክርን ወዳጃዊ፣ ሞቅ ያለ እና ደህንነቱ የተጠበቀ አድርጎ ማቅረብ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Seotun Saram ዋና ተግባር: የድርጅት መለያ (ኮርፖሬት አይደንቲቲ) የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Seotun Saram ዋና ተግባር: የድርጅት መለያ (ኮርፖሬት አይደንቲቲ) ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Seotun Saram ዋና ተግባር: የድርጅት መለያ (ኮርፖሬት አይደንቲቲ) ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
- Dimensions & Packaging
- This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
- Tags
- SeotunSaram, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Design Challenge
- This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
- Research
- There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
- Inspiration
- Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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