Sincha-Man ድርጅታዊ ማንነት by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award የነሐስ ሽልማት in የግራፊክስ፣ ሥዕላዊ መግለጫ እና ምስላዊ ግንኙነት ዲዛይን Competition Category.
ነሐስግራፊክ· 2020
Sincha-Man ድርጅታዊ ማንነት
Client: Sinchaman
A' Design Award የነሐስ ሽልማት Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #91597The Design
About Sincha-Man ድርጅታዊ ማንነት
ሲንቻ-ማን ለአነስተኛ የመኪና ኪራይና ሊዝ አገልግሎት የተዘጋጀ ድርጅታዊ ማንነት ፕሮግራም ነው። ጀግኖች በምልክቶቻቸው በስፋት ስለሚታወቁ፣ ይህ ማንነት በጀግና ገጸ-ባህሪ ዙሪያ ተገንብቷል። በቀዝቃዛ ሰማያዊ መስመሮች የተሳሉ ምስሎች፣ አዶዎች፣ ምልክቶችና የፊደል አጻጻፍ ስልት ታማኝነትን፣ እምነትንና ፍጥነትን ይገልጻሉ። የጀግና ብርሃናዊ ክብ (halo) ንድፍ ጭብጡን ይደግፋል። ተመሳሳይ ንድፍ ክፍሎች በመስመር ላይና ከመስመር ውጭ ባሉ ሚዲያዎች ላይ በተጣጣመ መልኩ ተግባራዊ ተደርገዋል። ይህ ማንነት ለአዲሱ ብራንድ በተጨናነቀ ገበያ ውስጥ ጠንካራ እውቅናና መልካም ስሜት ለመስጠት ያለመ ነው።
The Recognition
About the A' Design Award የነሐስ ሽልማት
Sincha-Man ድርጅታዊ ማንነት የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Sincha-Man ድርጅታዊ ማንነት ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Sincha-Man ድርጅታዊ ማንነት ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Dimensions & Packaging
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Tags
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Design Challenge
- The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them. - Research
- We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression. - Inspiration
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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