Macy’s App Redesign የሞባይል ግብይት መተግበሪያ by Willy Lai and Dave Torres

Macy’s App Redesign የሞባይል ግብይት መተግበሪያ by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የሞባይል ቴክኖሎጂዎች፣ አፕሊኬሽኖች እና ሶፍትዌር ዲዛይን Competition Category.

ብርሞባይል· 2020

Macy’s App Redesign የሞባይል ግብይት መተግበሪያ

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award የብር ሽልማት Winner in ሞባይል Category

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Colors

The Design

About Macy’s App Redesign የሞባይል ግብይት መተግበሪያ

የMacy's መተግበሪያ በ2019 ለAndroid እና iOS መሣሪያዎች እንደገና የተነደፈ የሞባይል ግብይት መተግበሪያ ነው። መተግበሪያው ደንበኞች ከስማርትፎን ወይም ታብሌት ላይ ፋሽን፣ የውበት እና የቤት ውስጥ ምርቶችን እንዲያስሱ እና እንዲገዙ ያስችላቸዋል። አቀማመጡ ንፁህ እና ቀላል ሲሆን፣ ከፋሽን ሚዲያ እና ከሸማች ቴክኖሎጂ ምርቶች ላይ የእይታ ፍንጮችን ይወስዳል። በካሜራ ላይ የተመሠረቱ መሣሪያዎች ስካን እና ክፍያን ይደግፋሉ፣ እንዲሁም የተጨመረ እውነታ (augmented reality) ባህሪያት ደንበኞች ከመግዛታቸው በፊት ምርቶችን አስቀድመው እንዲመለከቱ ያስችላቸዋል። እንደገና መንደፉ በሰፊ የተጠቃሚ ጥናት እና በደንበኛ ግብረመልስ ላይ የተመሠረተ ነበር፣ እናም ከተለቀቀ በኋላ የተጠቃሚ ተሳትፎ ጨምሯል።

The Recognition

About the A' Design Award የብር ሽልማት

Macy’s App Redesign የሞባይል ግብይት መተግበሪያ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Macy’s App Redesign የሞባይል ግብይት መተግበሪያ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Macy’s App Redesign የሞባይል ግብይት መተግበሪያ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.