Macy’s Website የድር ጣቢያ በይነገጽ by Willy Lai and Dave Torres

Macy’s Website የድር ጣቢያ በይነገጽ by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award የብር ሽልማት in የበይነገጽ፣ መስተጋብር እና የተጠቃሚ ተሞክሮ ዲዛይን Competition Category.

ብርበይነገጽ· 2020

Macy’s Website የድር ጣቢያ በይነገጽ

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award የብር ሽልማት Winner in በይነገጽ Category

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Colors

The Design

About Macy’s Website የድር ጣቢያ በይነገጽ

የሜሲ ድር ጣቢያ ደንበኞች ሜሲ የሚያቀርባቸውን ምርቶች እንዲያስሱ እና እንዲገዙ የሚያስችል የመስመር ላይ የችርቻሮ በይነገጽ ነው። ድር ጣቢያው በደንበኞች አስተያየት መሠረት እንደገና የተነደፈ ሲሆን፣ ይህም ከፋሽን ሚዲያ እና ከሸማች ቴክኖሎጂ ምርቶች መነሳሳትን ያገኘ ንጹህ እና ቀላል አቀማመጥን አስገኝቷል። ተለዋዋጭ የድር ቴክኖሎጂዎች በላፕቶፕ ኮምፒውተሮች፣ በታብሌቶች እና በስማርትፎኖች በኩል መዳረሻን ይፈቅዳሉ። ሰፊ ምርምር ስራውን መርቷል፣ ይህም የተጠቃሚ ዳሰሳ ጥናቶችን፣ ቃለ መጠይቆችን፣ A/B ሙከራን እና የአጠቃቀም ብቃት ሙከራን ያካትታል። ቀላሉ አወቃቀር የግዢ ሂደቱን ያቀላጥፋል እንዲሁም የተጠቃሚ ተሳትፎን አሻሽሏል።

The Recognition

About the A' Design Award የብር ሽልማት

Macy’s Website የድር ጣቢያ በይነገጽ የA' Design Award የብር ሽልማት አሸናፊ ነው፤ ይህም ለምርጥ ደረጃ፣ ውብ እና አስደናቂ ዲዛይኖች የሚሰጥ ያልተለመደ ከፍተኛ ክብር ያለው እውቅና ነው። የብር አሸናፊዎች የዲዛይነሮቻቸውን የላቀ ልምድ፣ ተሰጥኦ እና ጥልቅ ማስተዋል የሚያሳዩ እጅግ ብሩህ እና እጅግ ፈጠራ የተሞላባቸው ሥራዎች ናቸው። Macy’s Website የድር ጣቢያ በይነገጽ እጅግ ሙያዊና ጥልቅ ፈጠራ የተሞላበት አስደናቂ ማሳያ ሥራ እንደሚሆን ይጠበቃል። ይህ የA' Design Award የብር ሽልማትን ያሸነፈ ዲዛይን የኪነ ጥበብ፣ የሳይንስ፣ የዲዛይን እና የቴክኖሎጂ ድንበሮችን የሚጠቅምና የሚያስፋፋ ትኩረት የሚስብ፣ የሚደነቅ ፈጠራ ነው። Macy’s Website የድር ጣቢያ በይነገጽ ፍላጎትን የሚቀሰቅስ፣ በጎ ስሜት የሚያመጣ እና መደነቅንና መገረምን የሚያቀጣጥል በብዙዎች የሚቀኑበት ፈጠራ ነው።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.